Yash Rana lays a finger on…

Yash Rana lays a finger on common mistakes and mixed messages that many product makers are unknowingly making on their pricing pages.

The list includes: not creating urgency (or overdoing it), not reducing exit points, keeping design and copy simple, clarifying the value proposition, having a monthly payment option, accepting multiple currencies, and highlighting a payment plan. Yash lists 23 points in all. ๐Ÿ˜ฏ

โ€œThereโ€™s no one-size-fits-all pricing page strategy, and just because something worked for one business doesnโ€™t mean it will work for youโ€ฆ Testing out new techniques, analyzing the results, and taking actions based on those analytics is the essence of effective marketing.โ€

I agree with Yash that you simply shouldnโ€™t be changing things without doing research and trying to get a firm grip on your customer and their journey, along with their motivations. This applies to the whole site too, not just the pricing page.

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