Alex looks at the different ads WordPress businesses are running and considers why they might be taking these approaches, with some input from the business owners.
Alex recommends re-targeting ads because the:
“give you the opportunity (once you’ve collected the appropriate consent) to show display ads [,…] reminding the visitor about your product and giving them the chance to come back.”
While ads aren't the only marketing channel at your disposal, they are a “reasonable marketing channel to consider if you’re doing $10k+/month, or if you have a big pile of other people’s money to spend. Re-targeting ads are the possible exception.” 🎯