The big business of fashion blogging
This is a bit offbeat for me, but I found a story shared by Longreads this weekend that I really enjoyed. It’s about how Amber Venz created rewardStyle, a (now) huge player in fashion affiliate marketing.
In three years the company had grown to include 87 employees in Dallas and London, a network of 4,000 retailers, and more than 14,000 “publishers,” who drove $155 million in retail sales in 2013 alone.
Some affiliate marketers (mostly fashion bloggers) for rewardStyle are banking tens of thousands of dollars per month. The size of this market is staggering, and the story of rewardStyle and their push into this industry — despite being based in Dallas, Texas, which isn’t exactly a fashion mecca — is really fascinating.