Several brands running experiments using AI tools to create synthetic “virtual influencers” for advertising campaigns.
The new approach promises similar impact at a fraction of the cost, and present a threat to influencers who depend on branded content deals for their income.
Cultivating a real human following still seems essential (for now).
As with other creative fields, AI aims to peel away basic economic functions of the influencer business for automation at lower cost.
Success will likely encourage more experimentation until virtual influencers become mainstream (or the novelty wears thin).
What do you think about AI taking the place of human influencers? Would you be more or less “influenced” by AI?
