The best time to send an internal email: A data-dive into 8.7 million email deliveries | AXIOS HQ
“Timing is Everything: When to Send Internal Communication” is a comprehensive report revealing the optimal time to distribute critical organizational messages. Based on an extensive analysis of 8.7 million email deliveries from Axios HQ, this report offers insights tailored to varying organization sizes, from small startups to large enterprises.
The findings suggest that Sunday and Monday are the most effective days for all organizations to communicate internally. Moreover, the ideal time is between 3 am and 6 am EST. The report goes further to provide specific recommendations for different organization sizes. For small and medium-sized companies, the prime time to send messages is Sunday from 3-6 pm EST. For larger organizations, Wednesday from 9 am-12 pm EST is recommended. For enterprise-level companies, the suggested timings are Sunday from 6 pm-9 pm and Thursday from 3 am-6 am EST.
The report highlights that sending internal communication outside regular working hours might only suit some. It encourages organizations to experiment and discover what works best for their unique circumstances.
Additionally, the report extends beyond timing tips, offering valuable strategies to enhance internal communication. These include auditing existing content, measuring success, and collecting feedback. Such insights could be instrumental in elevating an organization’s communication game.
Axios HQ, the communication management platform through which the analyzed data was collected, is also featured in the report. This platform can help streamline and elevate internal communication efforts, potentially boosting alignment and engagement across any organization.
In essence, this report serves as an essential guide for mastering internal communication. It provides invaluable insights for organizations aiming to optimize their messaging strategy.
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