Business Roundup Week Ending June 28

A Final Goodbye from Universal Analytics

In case you missed the 824 emails they’ve sent about this, Google Universal Analytics will cease to exist in all forms on July 1, 2024.
You’ve probably dealt with this already, but if you haven’t, there are still a few days left.
This change affects UA tracking codes, GTM integrations, any use of the API in other Google or 3rd-party products, advertising integrations. Everything.
If you haven’t migrated to GA4 properties, here’s a simple guide.
You can download all the data you want for historical purposes, but the export(s) must be completed July 1, 2024.
If you are a BigQuery user and intend to export data for use in GA360, you should do it now.
This Google Support article gives all the details about all the things.

Anthropic has launched Claude 3.5 Sonnet, their latest AI model, that excels in reasoning, knowledge, and coding, with improved understanding of nuance, humor, and complex instructions.
It also offers state-of-the-art vision capabilities, and memory for more personalized user experiences (like those already available in OpenAI models).
Claude has become my favorite AI tool for content ideation and generation. Have you tried it yet?
Learn more about the latest release and give it a spin.

Google has reduced the frequency of showing AI Overviews, likely due to criticism about incorrect and misleading answers.
AI Overviews now appear for about 7.6% of searches, down from around 64% previously.
Reddit is no longer among the top 10 most cited domains in AI Overviews.
The top 5 most referenced domains are now more reliable offerings, including runnersworld.com, healthline.com, linkedin.com, runrepeat.com, and en.wikipedia.org.
When AI Overviews do appear, they link to at least one domain also in the top 10 organic results.
The majority of Ads still appear with AI Overviews (almost 90% of the time).
AI Overviews appear most often for Relationships, Food and Beverage, and Technology queries.
For me, AI Overviews are still an obstacle to “real” search results and I usually scroll right by them. How about you?
SearchEngineLand has all the numbers in their recent article.

Polyfill.io, a widely used JavaScript service, is reportedly now compromised and spreading malware to over 100,000 websites. You should immediately remove any polyfill.io code to protect your sites and users.
CSS Media Queries are now a lot simpler! Why hasn’t it always been like this? See examples and compatibility here.
Shocker! Not everyone who claims to be an expert actually is. Learn some helpful ways to differentiate between experts and imitators.