Do You Do Woo? Are Your Stores Ready for the Holidays?
WooCommerce merchants are gearing up for Black Friday Cyber Monday (BFCM), with 66% of stores seeing a sales spike from October to December.
For 46% of merchants, BFCM and the holiday season contribute up to 30% of their annual sales volume.
34% of merchants are changing their approach this year, focusing on adding new products, increasing marketing efforts, and upgrading website performance.
Stores are starting BFCM preparations earlier, with 27% beginning 1-3 months in advance and 17% starting more than 3 months ahead.
Over half of the stores plan to increase inventory before the holiday season to avoid stockouts.
37% of stores are working on improving site performance, including load testing and database optimization.
Email marketing remains the most effective tool for reaching customers during BFCM.67% of merchants are adopting multichannel strategies, selling across physical stores and online marketplaces.
Are you helping your eCommerce clients gear up for BFCM as a paid service? If not, you might be leaving revenue on the table.
Taming the Shift: Practical Strategies to Conquer CLS Issues
Cumulative Layout Shift (CLS) measures unexpected content movement during page load and is a Core Web Vitals metric. A good CLS score is 0.1 or less.
Tools like PageSpeed Insights, DebugBear, and WebPageTest can help measure and diagnose CLS issues.
Minimal CLS is important for website performance and potentially search engine rankings.
It also negatively impacts user experience because it leads to accidental clicks or difficulty in reading content as elements move unexpectedly during page load.
Common CLS sources include theme code, dynamic JavaScript, optimization plugins, late-loading web fonts, and missing image dimensions.
Do you develop sites for your clients with CLS in mind? It’s worth taking a closer look.