Easy Digital Downloads has raised prices, pretty much across the board, for extensions. For most extensions, they’ve increased prices between 30% and 50%, though a few were more than that. It’ll be really interesting to see how the changes affect overall revenue for the product. I suspect the general laws of economics will apply, and even if he loses some customers, he’ll make it up in the new revenue numbers, and benefit from a lower support burden too.
I’m sure we’ll see updates about these price changes and more in Pippin Williamson’s year in review, which is always one of my favorite blog posts of the year. Here’s the one from 2015 if you need to catch up. And you can catch his WordCamp US talk too, where he answers a bunch of business related questions.
