If you run a SaaS business…

If you run a SaaS business (or want to), then you might want to bookmark this in-depth post from Jason Cohen, founder of WPEngine. I could say it discusses the cancellation rate in SaaS business models, but I don't think it does the post full justice. He discusses everything fromย the different kinds of cancellations to dealing with why a customer would cancel in the first place.

Also interesting note: WPEngine logs every cancellation โ€” “spending time running after folks to wring out the cause.” It's a good example for business owners today — as that information would be vital to anyย operation.

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