In this episode of Post Draft, Post Status Editor Dan Knauss is joined by Maddy Osman. Maddy is the founder of The Blogsmith, a well-known brand in the WordPress space for quality writing that appeals to your target audience and search engines. Maddy has a new book out that can teach you some of her finely-honed skills. It’s called Writing for Humans and Robots: The New Rules of Content Style.
Writing for Humans and Robots grew out of a style guide Maddy created — first as a freelancer and then, as her team grew, a sizeable agency. In this episode you’ll learn about:
- Maddy’s business journey: how she first got into web design and WordPress — and then how freelancing led to forming an agency and writing a book.
- What it means to write for people and algorithms: developing a consistent voice for your brand in writing that’s optimized for search engines — while being empathetic and appealing to humans.
- Accessibility and AI — writing not just for machines but with them, and how that developing technology can be used best.
🙏 Sponsor: WordPress VIP
Founded in 2006, WordPress VIP is the agile content platform that empowers marketers to build content both faster and smarter so they can drive more growth. We empower content and development teams with the flexibility and ubiquity of WordPress—the agile CMS that powers more than 40% of the web—while ensuring the security and reliability organizations need to operate at scale
🔗 Mentioned in the show:
- Maddy Osmon (Twitter)
- The Blogsmith (Twitter)
- Writing for Humans and Robots (Amazon) (Media Kit)
- Dan Knauss (Twitter)
- Post Status (Twitter)
The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝
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