Mark Forrester, Co-Founder of WooThemes had an AMA at ManageWP. It’s brief and doesn’t hold any big Woo secrets, but it’s interesting to note that Mark considers WordPress “12 years ahead” of Shopify (though obviously not for WooCommerce).
One of my favorite things he said was on the challenge of eCommerce generally:
Don’t be fooled, eCommerce is tricky business. The tech is the easy part. Ensure you know what you are getting into and that there will be learning curve getting into this line of business. With regards to our tech, we’ll continue on our quest to provide the best new user experience and on-boarding facilities.