Over at the Easy Digital Downloads blog, Mandy Jones explains how to create customer confidence for digital products in an era of hackers, fraud, and online theft.
Mandy stresses how transparency means honesty and stressing how your customers’ information is readily available to them. Going behind the scenes and making yourself known with photos or videos of yourself or your team can improve customer confidence as well. Keeping things simple for customers, making sure product descriptions are 100% accurate, and focusing on quality and security are also good ways to build trust.
