Started in 2008, Press75 is one of the oldest WordPress theme shops. Jason Schuller has run the site for years, and according to the listing, it was once a half a million dollar per year business. Now it’s for sale.
Jason has been moving away from the theme business for some time. He’s created a couple of different CMS platforms, and his latest project is Cinematico, a CMS specifically for displaying Youtube and Vimeo videos.
Jason reports on the Flippa listing that the current monthly revenue is around $5,268 / month, with very little cost associated. However, sales have apparently dwindled significantly as his focus has gone to other projects.
What’s incredibly valuable to my mind in this auction are the following:
- The domain and brand value value of Press75 (PR6 still getting over 13,000 uniques per month)
- The email list of nearly 15,000 subscribers
- The existing partnership with WordPress.com
It’s sad to see another fairly prominent theme shop going up for sale, especially one with this much history and previous success. However, it’s understandable that Jason is looking for new projects with new excitement for him, and I wish him the best of luck in that.
Again, just like I felt with DevPress, I wish there was a different way to go about this than a public auction on Flippa. But hopefully, like happened with DevPress, someone within the WordPress community will pick it up and help Press75 thrive again.
I know one thing. Unless the reserve is ridiculously high, this website will sell, and I wouldn’t be surprised if it went for the low six figures.