Productizing your service business, with Brian Casel

Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards.

In this episode, Brian is joined by guest-host Brian Casel. Brian runs Audience Ops, a productized service that offers all aspects of content creation for companies. Brian has been in the WordPress community for a long time, and for years has worked on creating processes around his business to enable him to get beyond a freelancer work life and into treating services like products.

Before Audience Ops, he ran Restuarant Engine — a niche WordPress site provider, where he really honed many of the processes his company still uses today — which he sold for six figures.

We dig in to why he decided to make a transformation with his businesses to be so process oriented, and how he turned that into the 30-person organization it is today, as well as the various courses and communities around Productize and Scale.

By the way, if you like this interview, Brian has an active job posting on Post Status for a blog content writer for Audience Ops.



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