Post Status has been a haven for kindness and generosity, but it’s thanks to our members, readers, listeners, colleagues, and friends that the work we do together and the fun we have is good, meaningful, and regenerative for our community. On that note, this is my last post in my role as editor at Post Status…
Bob puts out so much writing and audio at Do the Woo and has so many different people featured, it’s hard to keep up! These are some recent ones I’ve taken note of but didn’t get into a post or newsletter. Definitely worth a listen:
James Farmer’s WordPress story goes all the way back to his launch of the first hosted WordPress multisite blogging platform — just a few days ahead of WordPress.com. Edublogs currently hosts millions of students’ and educators’ blogs. James talks about successes and failures, his views on Gutenberg, how he stays competitive with Squarespace, and how he thinks the WordPress business community should respond to the loss of active install growth data at WordPress.org.
InstaWP is about a year old now — let’s take a tour of it and catch up with Vikas Singhal to see how he hopes it will evolve. Currently, it’s a testing, demonstration, training, and marketing tool for WordPress product owners and agencies. Next, Vikas aims for InstaWP to support a marketplace for developers and agencies launching WordPress sites. Finally, he envisions it becoming a platform of platforms — WordPress-as-a-Service for people building their own WPaaS
This week I sat down again with Eric Karkovack to talk about the WordPress stories and topics that are on the top of our minds. Independently, we made nearly the same selections. There’s a single throughline in this episode — what works, what doesn’t, and what will take WordPress businesses forward in the product, agency, and hosting spaces.
This week Alex Denning (Ellipsis) draws on Iain Poulson‘s historical, high-level plugin data at WP Trends to offer some thoughtful, somewhat contrary, but practical and grounded perspectives on the value of Active Install Data. At the WP Watercooler and elsewhere, a realization seems to be setting in that the data is not open source and not the property of the WordPress community. Like last week’s episode of Post Status Draft with Katie Keith of Barn2 Plugins, Till Krüss (Object Cache Pro, Relay) offers a lot of lessons this week about less travelled paths to success in the plugin business even as a very small company or company of one. Performance, testing, and support are key, interrelated parts of Till’s success and probably the most important ones to borrow in your own life and work if they resonate.
In 2019-20, only four plugins entered the space and broke into the upper tiers. These were Site Kit for Google, Facebook for WooCommerce, Creative Mail for WordPress and WooCommerce, and Google Ads and Marketing by Kliken. Has the WordPress.org repository become a closed shop, a tapped-out ecosystem where the winners have taken all? Here are some suggestions about how to break in or changes that could be proposed to open and diversify the repository. Until that happens, do growth charts matter?
Patchstack brings fast virtual patches and safe updates to any plugin or theme vulnerabilities potentially affecting Hostinger’s customers.
Consolidation through mergers and acquisitions isn’t the only big business story in WordPress. Partnerships are increasing too. Founders investing in founders. Product companies and agencies expanding their own ecosystems. Informal partnerships to protect common interests. There are a lot of ways to grow on your own terms in WordPress.
Vito Peleg, Atarim’s cofounder and CEO, explains how he “cracked” the partnership problem to find alignment with other companies that can help them all accelerate their growth. Vito explains what Atarim’s latest partnership with Rocket.net brings to both companies and their customers — and he anticipates more deals like this in the year ahead.
Are OrganizeWP (and Newsletter Glue) leading indicators for trends and opportunities in the plugin space?
Cory Miller talks with Lead Solutions Engineer at WordPress VIP, Sean O’Shaughnessy. Learn about WordPress hosting at a massive scale with some blind case study examples.
Adam Silverstein on Performance in large plugins, GDPR and accessibility, World Wide Web Day in the global WordPress community, Jonathan Wold on partnerships, women in software, and Michelle Frechette on building communities.
Bob Dunn breaks down the main types of partnerships he sees working (in different contexts) in the Woo/WP space: Affiliates and income-generating partnerships The Real Business Partnership The Sponsorship Partnership The Soft Partnership Read/listen to the whole thing for good insights and advice on these options to gain value from relationships with others.
According to Elisa Brown at WordPress VIP, they’ve just announced a partnership and integration with SalesForce Marketing Cloud. It’s the only one of its kind and makes activating your content in WordPress to build email campaigns easier. Yes!
$635.5 billion…That’s “billion,” with a “B.” Let’s look at the size of the universe inhabited by our market of markets of cathedrals and bazaars: the WordPress ecosystem. How should we think about WordPress’s market share or, maybe more accurately, its shares? Are we selling them short and dampening growth?
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