WordPress vertical case study: ClickBank Powered

Human Made have published a really interesting case study about their work with Noel Tock creating a new WordPress vertical for ClickBank. Human Made and  Tock also worked together to build happytables, so the ClickBank project marks their second move into WordPress verticals.

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  1. Thanks for the post Brian 🙂

    Since we don’t have comments I’d be more than happy to answer any questions anyone might have here.

    1. Thanks! I have a question. What challenges did you encounter that you did not expect when building the ClickBank Powered version of your vertical? Did you get to reuse as much as you anticipated from happytables?

    2. I don’t see it mentioned, but is there a multilingual feature for the hosted websites? Or are most customers English spoken?

  2. Sure, so I think the biggest challenge was probably time. We had a lot to get done in a pretty short amount of time so that meant we had to be really strict with ourselves about what we included in the first version, there were several things which either we or ClickBank wanted to include which we had to cut. Ultimately it was more important to get something out early so we could see how it’s used and iterate. We have long term involvement with ClickBank, our aim is to continuously improve the product going forward.

    In terms of re-using stuff from happytables, the main thing we re-used was our experience, at a technical level we ended doing several things pretty differently / better this time round, the main difference being we built ClickBank Powered on WordPress MultiSite whereas in happytables V1 each site was a separate install, happytables v2 is multisite.

  3. Nice article…have the seen the recent changes to clickbank front end…many users are reporting problems, browser issues etc..

    Thats the problem with most of the big sites theres zero user trials….at least clicksure took the time to trial its new store frontend

    1. Worth mentioning, this post was specifically about ClickBank Powered which is a separate platform and is nothing todo technically with the main ClickBank.com or accounts.clickbank.com.

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