Yash Rana lays a finger on common mistakes and mixed messages that many product makers are unknowingly making on their pricing pages.
The list includes: not creating urgency (or overdoing it), not reducing exit points, keeping design and copy simple, clarifying the value proposition, having a monthly payment option, accepting multiple currencies, and highlighting a payment plan. Yash lists 23 points in all. 😯
“There’s no one-size-fits-all pricing page strategy, and just because something worked for one business doesn’t mean it will work for you… Testing out new techniques, analyzing the results, and taking actions based on those analytics is the essence of effective marketing.”
I agree with Yash that you simply shouldn’t be changing things without doing research and trying to get a firm grip on your customer and their journey, along with their motivations. This applies to the whole site too, not just the pricing page.
