Andrea Middleton shares what she feels are some missed business opportunities in the WordPress space.
Because WordPress is open source, any solution or features a third-party developer sells can be added to WordPress Core. That means it’s important for third-party businesses not to monetize access to their software. Instead, they should:
“…monetize something that makes the software more powerful for [their] customers. What you’re selling should be so valuable that your customers would still pay you for it, even if your plugin or theme were merged into Core.”
What doesn’t tend to work? “Companies that make brash, unsubstantiated business claims and regularly trash-talk competitors… do not flourish in WordPress.” 🤬
