Business Roundup Week Ending March 3

Yoast weighs in on Ai Content

Yoast’s Sam Alderson posted about Ai Content and whether it helps or hurts your SEO.

β€’ AI-generated content is becoming increasingly popular due to its ease of use and scalability, but it lacks originality and authenticity.

β€’ Algorithms can replicate existing patterns and preferences, resulting in content that reinforces stereotypes, bias, and exclusionary practices.

β€’ Content creators must be aware of the data and algorithms used by AI tools to ensure their content is authentic, diverse, and inclusive. 

β€’ They should strive to create content that is accessible to the broadest possible audience to break the cycle of repeating the same content. 

β€’ Tools such as Yoast SEO’s Inclusive Language Analysis are available to help identify the non-inclusive language for a more equitable internet for future generations.

Yoast Inclusive Language Improvements

Speaking of Yoast SEO’s Inclusive Language Analysis, Edwin Toonen wrote a post about the updates to the feature in Yoast 19.14:

β€’ Yoast SEO 19.14 includes the first wave of improvements to the inclusive language analysis.

β€’ Fine-tuned list of non-inclusive phrases and expanded with more words.

β€’ Added more alternatives for some terms to suggest changes.

β€’ Improved feedback writers receive.

β€’ Takes into account the context of phrases with function words, participles, and punctuation marks to determine if terms are used in a non-inclusive way and provide feedback for potential changes.

All In One SEO Patches Multiple Stored XSS Vulnerabilities in Version 4.3.0 

The All In One SEO plugin has recently patched multiple stored XSS (cross-site scripting) vulnerabilities in version 4.3.0, which could have potentially allowed attackers to bypass security measures and inject malicious code into a website’s pages. The vulnerabilities were discovered by security researchers who notified the developers of the plugin, and the issue was quickly addressed with the release of version 4.3.1. Website owners are strongly advised to update their All In One SEO plugin to the latest version as soon as possible to ensure their websites remain secure and protected against attacks.

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