Business

The business of WordPress.

Business Roundup Week Ending December 15

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Nathan Ingram
Smart Strategies to Demonstrate the Value of Accessibility to Clients Start with educating your clients about the value of making their site accessible. Yes, it's the law in many places -- but that's not the main reason to make a…

Marketing a WordPress Product Live: Session 2

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Olivia Bisset
Transcript ↓ In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing…

Post Status Draft – Interview with Amber Hinds on WordPress Web Accessibility

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Olivia Bisset
Transcript ↓ In this podcast episode, Cory Miller interviews Amber Hines, CEO of Equalize Digital, about the importance of accessibility in WordPress and web design. They discuss the recent award received by Equalize Digital for their Digital Accessibility Checker plugin, which audits WordPress websites for accessibility. Amber highlights the challenges faced by screen reader users and the increasing legal requirements for website accessibility. She also shares insights on the role of plugin developers in improving web accessibility and the competitive landscape of different platforms in terms of accessibility. The episode concludes with Amber discussing upcoming improvements to their plugin. Top … Read more

Marketing a WordPress Product Live: Session 1

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Olivia Bisset
https://youtube.com/live/iJ5vJEK5HTQ Transcript ↓ In this podcast episode, Corey Maass and Cory Miller discuss plans for the second season of their show. They consider rebranding and focusing on marketing a WordPress product. They discuss potential topics such as selling and scaling…

Launching a WordPress Product in Public: Session 30

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Olivia Bisset
Transcript ↓ In this podcast episode,Corey Maass and Cory Miller brainstorm marketing strategies for their upcoming WordPress product launch. They discuss the importance of creating engaging social media content, reaching out to potential customers, and leveraging partnerships with influencers. They…

Launching a WordPress Product in Public: Session 29

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Olivia Bisset
Transcript ↓ In this podcast episode, Corey Maass and Cory Miller discuss their product launch strategy, including pricing and discount considerations for Black Friday and Cyber Monday. They also talk about the importance of authenticity in business, sharing personal anecdotes…

Free versus premium

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Marieke van de Rakt
In her weekly post, Marieke talks about how the WordPress plugin directory is a pivotal feature that has propelled the CMS to success. She notices there is a concerning shift among new developers towards bypassing free plugins for premium versions. Read her thoughts!

On funding and business success

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Marieke van de Rakt
Sometimes it seems like a startup is only successful if it has raised capital from investors. These startups are featured in the media. On the business side of WordPress, there’s a lot of talk about acquisitions and the raising of…

Launching a WordPress Product in Public: Session 27

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Olivia Bisset
Transcript ↓ In this podcast episode, Corey Miller and Cory Maass discuss the development of their WordPress product. They talk about the recent updates, beta testing, and user feedback that have helped shape the product. They also discuss their marketing…
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