Business

The business of WordPress.

First web interaction for small businesses

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Brian Krogsgard
The great battle for the small business side of the web is for a customer's first web interaction. Want to create a website? Where do you go? That's the battle that every player wants to win: Automattic, GoDaddy, EIG, Envato.…

Recurring revenue versus lifetime value

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Brian Krogsgard
I enjoyed a conversation in Slack recently where plugin authors were discussing the difference between recurring revenue and lifetime value. I think it's worth restating for the newsletter, as it's a common question. In recent years, there have been several…

Crate wants to help you escape license key hell

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Brian Krogsgard
Crate turns your WordPress site into a plugin repository to improve release management between environments and automate Composer support for commercial plugins. That's the promise of Brady Vercher's idea that he's calling Crate. This is something that I would really,…

Meet me for Publish, in Atlanta, in early August 🔥

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Brian Krogsgard
I've paid the deposit for our venue for Publish in Atlanta, August 3rd and 4th. If you liked the first first Publish, I think you'll love this one. It's standalone, in a great venue, in an accessible city, and I'm…

John Maeda posted his slides (along…

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Brian Krogsgard
John Maeda posted his slides (along link to video) of his 2017 Design in Tech Report at SXSW together with Jackie Xu. Some "key observations" include: - Design isn’t just about beauty; it’s about market relevance and meaningful results. -…

Here’s an insightful interview with John…

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Brian Krogsgard
Here's an insightful interview with John O'Nolan on Indie Hackers about raising money and growing Ghost to $750k a year. Even if you don't use Ghost, it's a nice peak into how you can approach a business that is born…

Automattic has built an importer for…

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Brian Krogsgard
Automattic has built an importer for folks to move from Medium to WordPress.com, and gave a tiny jab to Medium while at it: With the recent news about Medium’s change in business model we’ve been receiving a number of requests…

The theme directory disconnect

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Brian Krogsgard
In many ways, the WordPress theme directory is an invaluable resource -- for theme developers to have access to put their work out there in the wild for a huge audience, and for users to have a relatively safe way…

And let me leave you with…

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Brian Krogsgard
And let me leave you with one more weekend read: Business Insider goes in-depth on why Medium's business model isn't lining up with their funding model. And it might cost them the company. I hope they crawl out of it;…

LoopConf in review

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Brian Krogsgard
LoopConf 2, hosted in Salt Lake City, was a great WordPress developer-focused event. Post Status was there, taking pictures and video. Here's our review.

WordPress.com digital only ad campaign sign of things to come

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Brian Krogsgard
Automattic created a digital only advertisement geared toward the Super Bowl. When it was discovered, some folks thought it may air nationally, either during or around the game. I confirmed with Mark Armstrong of Automattic that it's actually a digital…
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