Business

The business of WordPress.

Myths of running a WordPress theme business

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Brian Krogsgard
Bill Robbins runs the WordPress theme shop, Organized Themes. In this post, he explains many common myths about running a theme shop. Bill's a great guy, and his honest depiction of running a theme business is refreshing. Also, it turns out our…

Increased plugin sales by 4x in two and a half months

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Brian Krogsgard
Thomas Griffin is in the midst of transitioning his mindset from that of a developer to that of a marketer. In his most recent post, he describes some relatively simple methods he used to sell his plugin at four times…

From Developer to Marketer

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Brian Krogsgard
Thomas Griffin, developer of the Soliloquy Slider for WordPress talks about his transition from developer to marketer.

WordPress vertical case study: ClickBank Powered

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Brian Krogsgard
Human Made have published a really interesting case study about their work with Noel Tock creating a new WordPress vertical for ClickBank. Human Made and  Tock also worked together to build happytables, so the ClickBank project marks their second move…

How do you justify traveling to WordCamps?

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Brian Krogsgard
WordCamps are awesome. No doubt about it. But from a business perspective, how do you justify attending out of town WordCamps as a freelancer, employee, small business owner, etc? I would love to hear the perspective of people that have…

Adii Pienaar on The East Wing podcast

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Brian Krogsgard
Recently, Adii Pienaar appeared on The East Wing podcast. Adii is a cofounder of WooThemes. I've always enjoyed this podcast, and Adii's interview provides great insight into WooThemes and Adii's perspective on business and the WordPress community. Definitely give it…

Site Sensor website monitoring from Copyblogger

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Brian Krogsgard
Copyblogger media, the partner/parent company of well-known WordPress brand StudioPress, has released a new service called Site Monitor. It monitors your website for downtime, offers update monitoring for WordPress sites, plenty of built in notification methods. Looks pretty nice, with…

ChurchPr.es

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Brian Krogsgard
A new hosted platform has arrived called, ChurchPr.es. WP Daily goes into more detail of their setup, but I'm a bit surprised they are calling it hosting. I'd think they'd market themselves as website providers. Either way, surely just one of many…

Tools for growth at WordPress.com

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Brian Krogsgard
Pete Davies is a growth engineer for WordPress.com. That basically means he uses many tools to help analyze data so they can better market the platform for more people. This post on Pete's personal blog is a fantastic description of…

How websites are making money

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Brian Krogsgard
Here's a really interesting slide deck from Flippa's operations manager analyzing how websites are making money. He used 8,000 Flippa sold sites as examples. Toward the end, he notes an 8% growth for WordPress' marketshare of the CMS driven sites sold in…

gdgt’s Acquisition Forces Us to Up Our Game

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Brian Krogsgard
In an interview, gdgt co-founder Ryan Block hints that his team was hired at AOL for "technology", not content. As more media orgs like AOL continue to choose in-house platforms, what can WordPress developers do to help keep WP relevant…

How to charge clients more and grow an agency

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Brian Krogsgard
Matt Medeiros has been doing a number of good video interviews on his site, Matt Report. His latest is with Jose Cabeller, and they discuss how to grow your web consulting business. They key seems to be focusing on your…

A trend in theme shops closing affiliate programs

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Brian Krogsgard
Jonathan Dingman poses interesting questions on his WP Force blog. Why do WordPress theme companies struggle with so much fraud compared to other industries? And I'd rephrase his second question just a bit - as I think it's obviously a…

Build a business without the marketplace

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Brian Krogsgard
Drew Strojny, of Theme Foundry, describes how people should not be afraid to try selling themes on their own, and be willing to forgo the marketplace. He also mentions Memberful as an easy way to ease the technical burdens of…
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