In this webinar, Post Status CEO Cory Miller interviewed Sean McCabe about his business, Daily Content Machine.
Daily Content Machine is a service that takes one video from you every week and turns it into professionally edited, titled, and captioned video clips. From a single source, Daily Content Machine customers get five clips for each day of the week for their YouTube, Instagram, Twitter, Facebook, and LinkedIn accounts.
In his own business Sean was finding it difficult to create content and cover all his other duties every day. So he originally created the “content machine” process for himself. He soon realized that many people could benefit from a service that saves them time and provides the expertise needed to extract content and post it on multiple channels.
Key Takeaways
- Be everywhere every day.
- People resonate with faces, not voices, so choose video over audio.
- Many people watch YouTube exclusively. So, when you’re in a podcast, turn on your video to create valuable content.
- Invest one hour a week into creating content. This can be used to create 7 shareable snippets.
- Engage in the conversation on social media by posting relevant content. Don’t just post a link to your website.
- Provide value repeatedly on social media.
- Jump right to the key point. This prevents people from having to watch the full video if they don’t want to.
- After your audience knows you, they will begin to consume your long form content.
- Check out Sean’s podcast episode 423: Turn One Piece of Content Into Six or More with This Strategy.
About Sean McCabe
Sean McCabe is an author and podcaster who’s been creating online content for over a decade. Now, he’s on a mission to help busy business owners repurpose their content.
Sean’s Daily Content Machine service turns your long form videos into short clips for social media. By recording just once a week, Daily Content Machine helps you be everywhere, every day, while focusing on what you do best.
