What is the future of commercial plugins?

Every now and then there are discussions and debates that arise to the forefront of the WordPress community. One of these discussions caught our attention: paid products based in WordPress and how they are (or are not) promoted within the WordPress.org ecosystem.

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  1. Whenever this discussion comes up, I always think – there’s an assumption that people are finding commercial products through the listings at wp.org.

    That’s not how most customers are finding them.

  2. Andrea_R
    That’s not how most customers are finding them.

    You’re probably right that most customers of any particular product or service aren’t finding commercial products there, but some do. We have the Analytic data to show this (as it relates to free plugins offering Pro versions).

    That said, I’d love to see the Analytic data for the commercial section of the themes repo and how those referrals relate to actual purchases through the various theme or marketplace businesses.

    And it’s also probably safe to say, that at this point, the majority of people visiting the repo aren’t going there to search commercial products, but again, it would be telling to see the numbers instead of just speculating.

    The data would be the final judge.

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