Month: July 2013

iThemes releases Exchange, a WordPress eCommerce plugin

exchange

iThemes has just released Exchange on the WordPress plugin repository. They’ve been working for some time their new WordPress eCommerce plugin. They opened up a beta for some users about a month ago.

A few days ago, I checked it out for the first time. I was late on trying the beta, and I found the plugin to be pretty polished. Currently, it handles digital downloads and products, and they’re not yet ready to venture into selling physical goods. A few things stuck out to me based on my experience of the beta plugin:

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Known knowns, known unknowns, and unknown unknowns

rumsfeld-unknown-unknowns

There are known knowns; there are things we know that we know.
There are known unknowns; that is to say, there are things that we now know we don’t know.
But there are also unknown unknowns – there are things we do not know we don’t know.

I’d love to attribute this quote to someone else, but it was a statement made by former US Secretary of Defense, Donald Rumsfeld. He was referring to terrorism, and therefore I’m sure he wasn’t thinking about how applicable such a quote can be to those of us in the client services and products industry.

Through the customer’s eyes

This quote can be seen from at least two directions. We can apply it to ourselves, and think about how it affects us in our product or service offering. Or we can apply it to the customer’s point of view, and think about how putting this quote in context can affect their decision making process for choosing our product or service. I plan to talk about how this quote can relate to the customer’s point of view.

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Envato announces new theme check guidelines for ThemeForest

themeforestJaph Thomson has made a huge announcement on the Envato Notes blog. Starting in a few weeks, Envato will be enforcing a new theme check process for all WordPress themes to ensure high quality code and WordPress best practices are being followed by authors.

This is an enormous undertaking, and there has already been an absolute ton of discussion around the details of the decision on the blog post’s corresponding forum thread. Many users have good questions, some are confused, and some are angry. I have to say, I’m really impressed Envato is going through with this decision, as it’s no doubt going to be very difficult to adjust the mindset of almost every author on ThemeForest.

I recommend checking out all of the new WordPress theme requirements, but I’ll list a few:

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Properly using wp_reset_postdata(), wp_reset_query() and variable naming in queries

Understanding how to alter the main query and how to create custom queries in WordPress are two essentials for WordPress developers. You should familiarize yourself with a few things right away:

You also need to watch WordPress Lead Developer Andrew Nacin talk about WP_Query in depth in this WordPress.tv Presentation. Seriously, take notes. Follow the slides. Repeat parts multiple times. It might be the best hour you’ll ever spend learning about WordPress.

Now, let me add a couple relatively unimportant points (in comparison) to the above resources on querying with WordPress.

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