WordPress Acquisitions and Investments


We’re tracking acquisitions and investments in the WordPress space since 2007. Have we missed something? Send us more acquisition information.

Days Since the Last Deal:


DateAcquiring / InvestingAcquired / Invested InMedia / Press Releases$
2022 (1)
January 9WP ExpertsLogin Designer 🔌Rich Tabor‘s press release.
2021 (45)
December 23WP EngineFrost 🎨Brian Gardner‘s press release for WP Engine.
WP Tavern on the acquisition of Frost by WP Engine.
November 15LiquidWebModern Tribe 🔌Modern Tribe's press release.
November 11GoDaddyPagely 🖥️Post Status' post and interview with Josh Strebel.
November 4Automattic / JetpackWPScan ⚙️Jetpack's press release.
October 5Brainstorm ForceProjectHuddle ⚙️Brainstorm Force's press release.
September 22ThemeIsleWP LandingKit 🔌ThemeIsle's announcement.
September 22Keanan KoppenhaverBranch and WPPusher 🔌⚙️Branch's announcement and Keanan on Twitter.
September 21Awesome MotiveEasy Digital Downloads, AffiliateWP, Sugar Calendar, WP Simple Pay, and the Payouts Service + additional free plugins. 🔌Awesome Motive's announcement.
Sandhills Development's announcement.
September 20LiquidWeb / StellarWPLearnDash 🔌STellarWP: StellarWP Welcomes LearnDash to the Family
September 17WooCommerceSomewhereWarm 🤝🔌WooCommerce's announcement.
September 13ProfilePressPeter's Login Redirect 🔌WordPress.org: “LoginWP (formerly Peter's Login Redirect)” There is now a pro version, with a website managed by ProfilePress.
Changelog: Version 3.0 mentions the acquisition and was released on 9/13.
September 10WP WhiteSecurityAdvanced noCaptcha and Invisible Captcha 🔌WP WhiteSecurity's announcement.
September 8JetpackSocial Image Generator 🔌Jetpack's announcement.
August 30AutomatticFrontity 🤝Frontity's announcement.
August 12Newfold DigitalYoast 🔌Newfold‘s announcement and Joost's blog post.
August 9Honors WP / Easily Amused7 plugins for LearnDash from Immerseus 🔌Honors WP's announcement.
August 4TermlyGDPR/CCPA Cookie Consent Management Plugin 🔌Termly's announcement.
July 27PublishPress 🎁Organize Series 🔌PublishPress‘s announcement about the donacquisition.
July 26WP DeskAsithemes 🎨No press release. New owner information / Old owner information (Web Archive)
July 24LightspeedEcwid (Their WordPress plugin has 30,000 active installs. 🛒🔌)San Diego Business Journal coverage.$500M
July 20LionSher TechnologiesPDF Embedder,
Google Apps Login, Google Drive Embedder, Google Apps Directory, Google Profile Avatars, All-In-One Intranet (Lever Technologies) 🔌
LionSher‘s announcement.
July 16AuthLab / WP Manage Ninja 💵Crowdfundly 🛒Crowdfundly‘s announcement. FutureStartup: Crowdfundly and AuthLab Enter into Strategic Partnership, Eyes to Build a One-stop Digital Fundraising Solution
July 16AutomatticPocket Casts 📱9to5Mac: Podcast app Pocket Casts acquired by WordPress․com owner Automattic
WP.com: Popular podcast-app Pocket Casts Joins Automattic
July 13SoftBank Vision FundPantheon 🖥️TechCrunch: WebOps platform Pantheon raises $100M from SoftBank Vision Fund$100M
July 7Awesome MotiveSearchWP 🔌Syed Balkhi‘s announcement.
July 1Mode EffectAmplify Plugins 🔌Mode Effect‘s announcement.
June 28Elijah and Trey MillsSimple Feature Requests 🔌Simple Feature Requests' announcement.
June 22Infinite UploadsTuxedo Big File Uploads 🔌Infinite Uploadsannouncement.
June 17ExtendifyEditorsKit 🔌Technically, this was an adoption not an acquisition.
June 14AutomatticDay One 📱Techcrunch: WordPress.com owner Automattic acquires journaling app Day One.
June 8Liquid Web (Stellar WP)IconicWP 🔌TechRadar: Liquid Web expands its WordPress offerings with IconicWP acquisition.
June 8Awesome MotivePlugin Rank 🕸️Plugin Rank‘s announcement.
June 2Delicious BrainsAdvanced Custom Fields (ACF) 🔌🎙️ Post Status Draft #114: Brad Touesnard on the Acquisition of Advanced Custom Fields.
🎙️ Post Status Excerpt #12: Takeaways From The ACF Acquisition.
May 27Howard Development & ConsultingUnderstrap 🎨Howard Development & Consulting‘s announcement: Why we acquired Understrap.
May 21Cory MillerPost Status 🕸️Cory Miller: Our Future Together at Post Status
Brian Krogsgard: A New Era for Post Status
🎙️Post Status Excerpt # 11: A New Era For Post Status
May 11Liquid WebGiveWP (Impress.org) 🔌🎙️Post Status Draft #113: Devin Walker and Matt Cromwell on GiveWP’s Acquisition by Liquid Web.
April 20HKH SystemsKanban for WordPressKanban for WordPressannouncement. WP Tavern: Alpha Particle and Flowspoke Acquire Kanban for WordPress for $15K.$15,000
April 12group.ONEWP Media (WP Rocket, Imagify, and RocketCDN) 🔌⚙️group.ONE‘s announcement.
April 6iThemesKadence WP 🎨iThemesannouncement.
March 19 PublishPressSimple TagsSteve Burge: Taking on a new WordPress plugin: TaxoPress
March 16InMotion Hosting / Web Ventures RamNode 🖥️InMotion‘s press release.
March 16Ionut NeaguWP Cloudflare Page Cache 🔌Ionut‘s announcement.
Feb 8AutomatticParse.ly ⚙️TechCrunch: Automattic Acquires Analytics Company Parse.ly.
January 26WP BuffsWP EZIWP Buffsannouncement. WP EZI‘s announcement. Corporate acquisition of an agency. WPMRR. WP Tavern. $50,000
January 6Liquid WebThe Events Calendar (Modern Tribe) 🔌WP Tavern: Liquid Web Acquires The Events Calendar WordPress Plugin From Modern Tribe.
2020 (1
December 18Angry CreativePragmatic 🤝Post Status Notes: Pragmatic, a UK-based enterprise WordPress agency, has merged with Swedish company Angry Creative. Over the next few months, Pragmatic will become Angry Creative UK.$100,000
December 7AutomatticMailPoet 🔌WP Tavern: Automattic Acquires Mailpoet.
Mailpoet's announcement.
November 29WP DeveloperDisable CommentsWP Developer‘s announcement.
November 5WPBeginner Growth FundUncanny Owl (Automator) 🔌WP Beginner: Welcome Uncanny Owl and Automator Plugin to the WPBeginner Growth Fund
October 6iThemesWP Complete 🔌iThemesannouncement.
September 21GoDaddySkyVerge 🔌Post Status: SkyVerge and GoDaddy
Macrotrends: GoDaddy valued at nearly $3B (2019)
September 1Liquid Web (iThemes)Restrict Content Pro (Sandhills Development) 🔌Sandhills' announcement.Liquid Web valued at $229M (2019)
June 23WP BeginnerSmash Balloon 🔌WP Beginner: Welcome Smash Balloon to the WPBeginner Family of Products
June 16YoastDuplicate Post 🔌Yoast‘s announcement.
May 31WP DeveloperEmbedPress (Steve Burge) 🔌EmbedPress announcement.
May 23AutomatticProsPress 🔌TechCrunch: Automattic acquires subscription payment company ProsPress
April 21WP EngineBlock Lab 🤝🔌Block Lab‘s announcement.
April 1WatchfulXCloner 🔌⚙️Watchful‘s announcement.
🎙️ Watchful's podcast with XCloner's founder.
February 29InMotion Hosting / Web VenturesSprout Invoices 🔌InMotion‘s press release.
February 6 Awesome MotiveAll in One SEO 🔌🎙️Post Status Draft #100: Syed Balkhi on Awesome Motive’s acquisition of All In One SEO.
December 30Web Ventures / InMotion HostingElegant MarketplaceInMotion‘s press release.
December 12WP Beginner Growth Accelerator 💵Rymera (WholeSale Suite) 🔌WP Beginner: Welcome Rymera and WholeSale Suite to WPBeginner Growth Fund.
November 22 BlogVaultWP Remote (maekit) ⚙️Post Status Note.
November 1BoldGridW3 Edge / W3 Total Cache 🔌WP Tavern: BoldGrid Joins Forces with W3 Edge, Acquires W3 Total Cache Plugin
September 19SalesforceAutomattic 💸Post Status: Salesforce Ventures invests $300 million in Automattic, at a $3 billion valuation. TechCrunch: Automattic raises $300 million at $3 billion valuation from Salesforce Ventures and Salesforce Ventures Invested $300M in Automattic while Salesforce was building CMS.
September 16WP DeskShopMagic 🔌ShopMagic‘s announcement.$5K
August 26WebfactoryWP Force SSLDeveloper's announcement. (Google Cache)
August 16AutomatticZBS CRM 🔌WP Tavern: Automattic Acquires Zero BS CRM, Considers Rebranding it as Jetpack CRM
August 12AutomatticTumblr 🕸️The Verge: Interview with Matt Mullenweg.$3M
June 24WP EngineFlywheel 🖥️TechCrunch: WordPress management site WP Engine acquires Flywheel as it moves to a $1B valuation and IPO.
May 2019PantheonStagingPilot ⚙️
April 23ShareaholicYet Another Related Posts Plugin🔌Crunchbase
April 9GoDaddyRich Tabor, CoBlocks, ThemeBeans 🤝🎨🔌GoDaddy: GoDaddy welcomes Rich Tabor, CoBlocks, and ThemeBeans
January 9ElementorLayers WP (Obox Themes) 🎨
November 6WP Beginner Growth Accelerator 💵CaseProof (PrettyLinks and MemberPress), Formidable Forms, SeedProd 🔌MemberPress: MemberPress has joined the WPBeginner Growth Accelerator
October 29WP EngineAtomic Blocks / Array Themes🔌🎨Mike McAlister‘s announcement.
October 25WP EngineArray Themes 🎨WP Engine‘s announcement.
WP Tavern: WP Engine Acquires Array Themes
October 16Awesome MotiveSeedProd 🔌SeedProd: SeedProd is Now Part of the Awesome Motive Family
October 1Sandhills DevelopmentWP Simple Pay 🔌🤝Founder Phil Derksen: Why I Merged My Profitable One Person Software Company with a Bigger Player.
Matt Report: Why exiting solopreneurship is the right move.
Minority percentage stake in exchange for full ownership of plugin.
June 27WP EngineStudioPress (Genesis theme framework) 🎨 WP Engine's announcement.
May 1ShareaholicSimilar Posts (Web Factory Ltd.) 🔌
February 2018Liquid WebiThemes 🎨🔌$3-10M
January 2018UpdraftPlusEasy Updates Manager 🔌
2018AutomatticAtavist 🕸️
2018EnvatoPlaceit ⚙️
July 11, 201710upLift UX 🤝10up: Operation LiftUp: Welcome Lift UX to 10up
June 2017WP Forms WP Mail SMTPWPForms' announcement.
June 20179seedsWeb Savvy Marketing (Genesis) Theme Store 🎨 🛒
June 2017ImagelyTeslaThemes 🎨
March 22, 2017GoDaddySucuri ⚙️Post Status: What you should know about the Sucuri acquisition deal by GoDaddy
December 2016WP Site CareWP Radius 🛠️
December 2016Podcast MotorSeriously Simple Podcasting 🔌
December 2016UpdraftPlusWP-Optimize 🔌
2016GoDaddyWP Curve ⚙️TechCrunch: GoDaddy buys WordPress services startup WP Curve
September 2016GoDaddyManageWP ⚙️
October 2015Nikhil VimalFront End Registration and Login Forms 🔌
September 2015Hummingbird Web SolutionsCyberChimps 🔌
May 2015AutomatticWP Job Manager 🔌Post Status: Automattic to acquire WP Job Manager from Mike Jolley.
$400-500K estimated annual revenue.
May 2015AutomatticWooThemes+WooCommerce (Woo) 🎨🔌Post Status: Post-acquisition interview with WooThemes co-founder Mark Forrester and some followup notes.
WP Tavern‘s original notice of the deal and ten-year anniversary post about the history of the Jigoshop fork that became WooCommerce.
February 2015Human MadeSennza 🤝
October 2014WebDevStudiosMaintainn 🛠️
August 2014AutomatticBruteProtect (Parka LLC) 🔌
August 2014WP Site CareAudit WP 🕸️
June 2014Crowd FavoriteForty 🤝Post Status: Crowd Favorite to acquire Forty, a UX and design agency
April 2014Awesome MotiveThemeLab 🎨
March 19, 2014AutodeskCreativeMarket 🛒TechCrunch: Autodesk Buys Creative Market
Update: CM became independent of AutoDesk in 2017.
February 2014YoastWPForce.com 🕸️WP Tavern: Joost de Valk Author Of The WordPress SEO Plugin Acquires WPForce.com.
2014AutomatticLongreads 🕸️
2014AutomatticScrollkit ⚙️TechCrunch: Automattic Buys Scroll Kit, A Code-Free Website Builder That Once Got Legal Heat From The NYT
2014AutomatticCode for the People 🤝TechCrunch: Automattic Buys UK’s Code For The People To Build Out Its WordPress VIP Enterprise Business
December 201310upBrainstorm Media 🤝
September 25, 2013AutomatticCloudup ⚙️TechCrunch: Automattic Acquires File-Sharing Service Cloudup To Build A Faster Media Library And Enable Co-Editing
2013VelomediaCrowd Favorite 🤝Post Status: Crowd Favorite to be acquired by VeloMedia
June 2013PagelyBlogdroid.com 🖥️
2013AutomatticSimperium (Simplenote) 📱Simplenote's announcement.
2013AutomatticPoster 📱TechCrunch: Automattic Acquires iOS WordPress Client Poster To Improve Its Own Mobile Apps
December 30, 2012Endurance International Group (EIG)Mojoness Inc. (MojoThemes and MojoCode) 🛒🎨🔌EIG's announcement.
2012VaultPress (Automattic)Code Garage ⚙️WPDaily/Torque: VaultPress Acquires Code Garage
June 25, 2010AutomatticPlinky ⚙️TechCrunch: Automattic Buys Up Thing Labs' Plinky To Help Bloggers Overcome Writer's Block
April 13ShareaholicSexyBookmarks 🔌Shareaholic‘s announcement.
2009AutomatticBlo.gs ⚙️VentureBeat: Blog company Automattic buys Blo.gs
Matt: Yahoo! is transferring blo.gs to Automattic for safekeeping and further development.
2008AutomatticAfter the Deadline 🔌
2008AutomatticBuddyPress 🔌
2008AutomatticIntenseDebate ⚙️
2008AutomatticPollDaddy ⚙️
2007AutomatticGravatar ⚙️
WordPress Companies and Products (acquiring / acquired and investing / invested in) since 2007. All dollar figures are in USD. Emojis indicate: ⚙️ SaaS 🔌 Plugin 📱 App 🕸️ Website 🛒 Market / eCommerce site 🖥️ Hosting company 🎨 Theme vendor 🛠️ Maintenance service. 🤝 Acquihire or merger 💵 Investment. What have we missed? Tell us.

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