Easy Digital Downloads is approaching $500,000 in annual revenue

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Written By Brian Krogsgard

4 thoughts on “Easy Digital Downloads is approaching $500,000 in annual revenue”

  1. Thanks Brian!

    Just to share an additional piece of data related to your comment about 50% of revenue going into expenses. You’re absolutely right, more than 50% goes to contractors, sales commissions, development, costs, hosting, and other expenses. The largest chunk by far is sales commissions for extension and theme developers. So far this year, more than $81k has been paid out (or is waiting to be paid out) to extension and theme developers. This number does not include any costs associated with contracted extension development, which we sometimes do in order to accelerate extension development time.

  2. Even at 50% goes to expenses…still a damn good payout. Congrats to Pippin. As I mentioned on Twitter, guess who’s buying the beers! 🙂

  3. Profits aside, I’m so glad that people like Pippin are part of this community. He’s helped countless others to learn WordPress and become better developers. The fact that he’s found a way to support himself and his family while doing so is just icing on the cake.

  4. Seeing Pippin his business evolve has been very inspirational for me.. Not because of the impressive numbers but the way he interacts with his customers and the WordPress community. It’s awesome to see how he has grown his business by prioritising on the right things (building customer relationships through excellent products and support) and simply spending a LOT of *bleeping* time & effort into everything he does.

    Hats off to you Pippin 🙂

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