Is Tumblr a social network?

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Written By Brian Krogsgard

2 thoughts on “Is Tumblr a social network?”

  1. Good question! I used Tumblr a long time ago mostly for sharing interesting links and quotes I discovered. Twitter seems to have taken over for me for that type of content.

    Looking forward to seeing what you come up with. Hopefully there will be a report here on the site.

  2. I use Tumblr quite a bit (although I rarely contribute new content) and I would definitely say it’s a social network. While I think Matt Mullenweg’s idea of implementing ecommerce isn’t a bad idea, that’s the only way I could see Tumblr becoming of much use from a business perspective.

    The only people I see who are “successful” on Tumblr (that is, people who gain something other than entertainment and friendships) are artists. Depending on what you follow, it’s not uncommon to see commission pricing, prints for sale, Patreon promos, etc.

    I’m very curious to see how the acquisition plays out. I never would have guessed Automattic would get involved with Tumblr, but it makes some sense. It’s close enough for Automattic to have valuable experience to bring to the table but different enough to be a new frontier.

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