Hexagon: a French language theme shop with an American / French partnership

Devin Price and Fx Benard are partnering in a new theme venture called Hexagon. It’s a French language theme shop. Devin owns DevPress already, and he got to know Fx when Fx translated some of his themes into French. As the two began to collaborate, the idea for a French language theme shop came about and they started working…

WordPress and the new European Union VAT (Value-Added Tax) rules
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WordPress and the new European Union VAT (Value-Added Tax) rules

The new European VAT rules rolled out at the beginning of January, and they really complicate selling digital goods to Europeans. I have done a ton of research and reading, and this is the most straightforward post I could make from it to try and wrap up the state of the EU VAT rules for WordPress business owners and eCommerce shops.

The state of handling custom metadata in WordPress
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The state of handling custom metadata in WordPress

WordPress has a table for handling metadata of posts. Quite simply, it’s a good place to store “stuff” that relates to a post, but doesn’t belong in one of the standard parts of the posts table. Metadata can be nearly anything. And it can be displayed however a theme wants to display it. You can…

WP eCommerce: What’s old is new again.
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WP eCommerce: What’s old is new again.

WP eCommerce is one of the oldest WordPress plugins you’ll find. That it’s an eCommerce plugin — built on WordPress, well before such a thing seemed sensible — is even more of a testament to just how impressive this plugin is. It’s been under development for eight years, and is nearing 3 million downloads on…

WooThemes releases Bookings for WooCommerce

WooThemes releases Bookings for WooCommerce

WooThemes has been working on their Bookings extension for quite a while. They had the idea for Bookings before WooCommerce was WooCommerce, and had some form of the product even in December 2011. They wanted to make sure they did it right. Currently, there are few options for bookings and appointment management for WordPress website…

Documentation marketing: how opening up docs turned into 60% of the sales funnel at WooThemes

Warren Holmes is the Chief Information Officer at WooThemes. He tells a story on his personal blog how WooThemes opened up their documentation site from behind the paywall, and now that site is the referrer for 60% of their revenue. It’s pretty amazing what a happy accident that must be. I’ve always been an advocate…

What’s new in WordPress 3.7, “Basie”
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What’s new in WordPress 3.7, “Basie”

WordPress 3.7, “Basie”, has just been released. It’s been named in honor of Count Basie. The WordPress 3.7 development cycle is the quickest turnaround between major versions of WordPress ever. You may not notice a whole lot of sexy new (visible) features in this version, but the release is a huge win for the platform….

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