Consolidation through mergers and acquisitions isn't the only big business story in WordPress. Partnerships are increasing too. Founders investing in founders. Product companies and agencies expanding their own ecosystems. Informal partnerships to protect common interests. There are a lot of ways to grow on your own terms in WordPress.
Vito Peleg, Atarim's cofounder and CEO, explains how he "cracked" the partnership problem to find alignment with other companies that can help them all accelerate their growth. Vito explains what Atarim's latest partnership with Rocket.net brings to both companies and their customers — and he anticipates more deals like this in the year ahead.