Mark Zahra

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A Visit from the Good Idea Fairy

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Dan Knauss
Building, Supporting, and Selling a Winning Product — With or Without • Are Active Install Counts Relevant to Your Business's Success? (Even if they are accurate? And they haven't been.) • Let's Fix What's Broken (The Plugin Repo) Not What Isn't (The Freemium Model) • Follow Leaders, Adopt Standards • Tools and expertise from rtCamp • Some great and "doable" ideas for the future of plugin business metrics on the .org repo. Could some of them help put an end to intrusive and manipulative dark patterns in the WordPress Admin dashboard and notifications?
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Post Status Excerpt (No. 71) — Building, Supporting, and Selling a Winning Product — With or Without

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Dan Knauss
This week I sat down again with Eric Karkovack to talk about the WordPress stories and topics that are on the top of our minds. Independently, we made nearly the same selections. There's a single throughline in this episode — what works, what doesn't, and what will take WordPress businesses forward in the product, agency, and hosting spaces.

Five takes on helpful plugin stats and insights

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Dan Knauss
Good ideas for the future of data disclosed to plugin authors using the repository:

1) Identify surges of unhappy users reacting to a bad release — and the opposite, happier outcome.

2) Use pageview analytics to estimate total potential user interest and conversion rates.

3) Assess a plugin's performance with the .org search algorithm, the quality of releases, and plugin incompatibility as well as PHP compatibility issues.

4) Collect significant user behavior data anonymously without phoning home.

5) Just reveal all the raw data with privacy options for individual authors — no interpretive analysis on

BONUS: Let's take this discussion somewhere else!

Active Install Charts Removed from Plugin Repo

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Dan Knauss
In reaction to as-yet-unpublicized details about the abuse of active install data in the plugin repository, the charts displaying that data have been removed from plugin pages in a move expected to be temporary. Important (and some familiar) questions are emerging as this story unfolds: how to balance the values of openness, security, and privacy as well as cooperation and competition at — still the central hub for WordPress plugin businesses.
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