Building, Supporting, and Selling a Winning Product — With or Without WordPress.org • Are Active Install Counts Relevant to Your Business’s Success? (Even if they are accurate? And they haven’t been.) • Let’s Fix What’s Broken (The Plugin Repo) Not What Isn’t (The Freemium Model) • Follow Leaders, Adopt Standards • Tools and expertise from rtCamp • Some great and “doable” ideas for the future of plugin business metrics on the .org repo. Could some of them help put an end to intrusive and manipulative dark patterns in the WordPress Admin dashboard and notifications?
This week I sat down again with Eric Karkovack to talk about the WordPress stories and topics that are on the top of our minds. Independently, we made nearly the same selections. There’s a single throughline in this episode — what works, what doesn’t, and what will take WordPress businesses forward in the product, agency, and hosting spaces.
Good ideas for the future of data disclosed to plugin authors using the wordpress.org repository:
1) Identify surges of unhappy users reacting to a bad release — and the opposite, happier outcome.
2) Use pageview analytics to estimate total potential user interest and conversion rates.
3) Assess a plugin’s performance with the .org search algorithm, the quality of releases, and plugin incompatibility as well as PHP compatibility issues.
4) Collect significant user behavior data anonymously without phoning home.
5) Just reveal all the raw data with privacy options for individual authors — no interpretive analysis on wordpress.org.
BONUS: Let’s take this discussion somewhere else!
The recent discussions around the Active Installs data being removed from the WordPress Repo prompted a couple of questions I think we need to answer as a bigger WP community and particularly our members at Post Status. As someone who lived in the WordPress product space for 10+ years and had free and paid plugins…
Here’s a glimpse of what’s going on in the world of design and development in the WordPress space this past week. As I look around the Post Status Slack and the chatter on Twitter, this week has been filled with conversations emphasizing the struggle of running a business as a solo devpreneur.
In reaction to as-yet-unpublicized details about the abuse of active install data in the WordPress.org plugin repository, the charts displaying that data have been removed from plugin pages in a move expected to be temporary. Important (and some familiar) questions are emerging as this story unfolds: how to balance the values of openness, security, and privacy as well as cooperation and competition at WordPress.org — still the central hub for WordPress plugin businesses.
2022 Web Almanac CMS findings • WP Cloud • Sponsored core contributor and sponsor data • WP Biz Dev • Female-Owned and Led WP Businesses • and more →
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