Marketing

iThemes acquihires Better WP Security, a million+ download WordPress security plugin

Brian Krogsgard

December 4, 2013

iThemes has hired Chris Wiegman and taken over his very popular plugin, Better WP Security. Better WP Security has over a million downloads on WordPress.org and sells commercial support and installation services on FooPlugins. Better WP Security also has excellent…

Sources of growth for a membership site

Brian Krogsgard

November 19, 2013

Business

Shawn Hesketh runs WP101, a WordPress tutorials membership site. He recently received a question about how he markets his site, and his answer is thorough and insightful, and definitely worth a read for anyone trying to grow their product or…

ZippyKid relaunches as Pressable, makes changes to business

Brian Krogsgard

November 14, 2013

BusinessHosting

ZippyKid is a managed WordPress host that's been around around three and a half years. They have grown their business consistently since their launch in May 2010, and today have a number of high profile blogs and corporate profiles as…

Interview the interviewer: Matt Medeiros of Matt Report

Brian Krogsgard

October 22, 2013

BusinessDraft

Matt Medeiros is a WordPress entrepreneur and podcaster from a town between Providence, Rhode Island and Boston, Massachusetts. Matt is also a co-founder of Slocum Studios, a web consultancy. One of Matt's podcasts is the Matt Report, where he interviews…

Lessons learned trying to convert customers and monetize

Brian Krogsgard

October 17, 2013

Business

Groove is a support software that markets itself for SaaS and eCommerce services. It looks pretty nice, kind of like a Help Scout Plus, maybe. I read a post on their blog about 7 lessons they learned to reach $30,000…

OptinMonster aims to be the dominant WordPress conversion plugin

Brian Krogsgard

October 1, 2013

DesignWordPress News

WordPress lead generation or conversion plugins are not typically my type of thing. In fact, I've hated every instance I've ever seen of them. But Syed Balkhi and Thomas Griffin have created OptinMonster, their take on a WordPress conversion plugin…

Tips for marketing WordPress products

Brian Krogsgard

August 21, 2013

Business

I see a lot of WordPress products and product websites as a consultant. I also get "pitched" a pretty decent amount, requesting me to check out someone's new product to blog about here. Because of this experience seeing and judging…

How to avoid getting scammed by an SEO

Robert Neu

August 2, 2013

Business

I didn’t get into SEO because I thought it was a way to get rich. In fact, I sort of learned about it against my will, but I stuck with it because I enjoy helping people. Let me give you…

On WordPress themes and frameworks

Brian Krogsgard

July 15, 2013

DesignWordPress News

Let's pull the bandaid off real quick, and it won't hurt as bad: Theme Framework has turned into a marketing term. I lean more every day to giving theme framework the premium treatment. Just because a product costs money doesn't…

Page.ly launches PRESSCDN, a host-independent WordPress CDN

Brian Krogsgard

July 12, 2013

WordPress News

Page.ly has launched a new product they are branding as a "WordPress CDN" service named PRESSCDN™ (not sure why the emphasis on the trademark), specifically for "those that love WordPress." The service has it's own website as well, and starts…

What’s your WordPress job title?

Brian Krogsgard

June 19, 2013

DesignWordPress News

Job titles can be confusing. If you've ever tried to hire a WordPress consultant to build you a website, or you've had inquiries about your services, you've likely encountered some level of confusion trying to decipher what an individual (or…

The importance of business talks over WordCamps

Mario Peshev

June 12, 2013

Business

WordPress is the perfect product for business. It is a great framework for both small and large websites, and thousands of experts are doing full-time WordPress work whether it's in development, design, SEO, marketing -anything related to the ecosystem. That's…

Orbtr: WordPress based marketing plugin

Brian Krogsgard

March 18, 2013

WordPress News

The folks at Orbtr launched their new plugin this weekend at WordCamp Atlanta. I spoke with them for a while, and I think their product is promising. Imagine it as a Hubspot-esque product, but all within the WordPress dashboard. It handles email…

A trend in theme shops closing affiliate programs

Brian Krogsgard

February 7, 2013

Business

Jonathan Dingman poses interesting questions on his WP Force blog. Why do WordPress theme companies struggle with so much fraud compared to other industries? And I'd rephrase his second question just a bit - as I think it's obviously a…

Ugh. The “advanced” guide to SEO for WordPress

Brian Krogsgard

January 25, 2013

WordPress News

I know these kinds of tutorials are everywhere. But I saw this one tonight, on a website that (I think) is held in fairly high regard in SEO / marketing land. And I just wanted to cry reading this chapter…