Magne Ilsaas

“WordPress as a platform is putting us on the enterprise path. But what got us here is what makes us irrelevant,” says Magne Ilsaas, CEO and Founding Partner of Dekode. Magne wants to start an overdue conversation about three big risks — and opportunities — for WordPress agencies: 1) A lack of spaces for professional conversations and knowledge-sharing, including professional events, meetups, and mastermind groups catering to enterprise WordPress. 2) Successful agencies that use WordPress extensively with little or no community involvement whose work would benefit from enterprise WordPress peer networks. 3) An over-emphasis in WordPress agencies on short-term engineering solutions to the exclusion of long-term business solutions. What’s often left out is design, user experience, and most of all the capacity to play a strategic advisory role in partnership with clients.