Transcript ↓ In this podcast episode, Corey Maass and Michelle Frechette discuss the strategic pivot of the podcast to concentrate on marketing a WordPress product. They delve into the changes needed for their homepage, refining their messaging, and creating educational…
Note from Joost: Marieke and I have decided to start taking turns writing this weekly column, to even better reflect the multiple worlds within WordPress. So, this week, it's me! When I started building plugins in 2006, premium plugins did…
In 2019, I wrote a blog post titled Why your name should be your job title. At the beginning of Yoast, when we hired our first employees, I hated job titles. I also hated job descriptions. I found them so…
I am a huge fan of John Nash. Do you know him? The movie A Beautiful Mind was about his life. John Nash won a Nobel prize for his work on economics. His work focuses on game theory and explains…
In this Draft episode, Michelle Frechette and Anne McCarthy discuss the development of a mentorship program for the WordPress community, and an empowerment grant aimed at supporting the LGBTQ+ community in the WordPress ecosystem.
Transcript ↓ In this co-branded podcast episode, Cory Miller from Post Status and Matt Medeiros from WP Minute discuss the "WP drama" within the WordPress community, focusing on leadership challenges and the impact of internal conflicts. They share personal experiences,…
Transcript ↓ In this podcast episode, Cory Miller welcomes Greg Zakowicz from Omnisen to discuss the effectiveness of various marketing channels such as email, SMS, and web push messages. They explore the increasing impact of SMS marketing, especially during peak…
In her weekly column, the first of 2024, Marieke speaks about getting investment, or not!
Selling part of your company to investors can spur rapid growth, but it means losing some ownership. If you take investment, choose investors who offer more than money, like valuable advice and market expertise!
How SMART Are Your Goals for 2024? Will You Actually Achieve Them? This is the time of year when we naturally reflect on the big wins and hard lessons of the last 12 months, and consider the year to come.…