Business

The business of WordPress.

The state of the WordPress theme industry

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David Perel
Editor's Note: This story is republished from Medium, with author David Perel's permission. David has a unique take on the industry and has some very poignant thoughts that I wanted to share with this audience. The times, they are changing.…

Pantheon has raised $21.5 million in Series B financing

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Brian Krogsgard
Pantheon CEO Zach Rosen announced this morning that they've raised $21.5 million in financing.I covered Pantheon, including an interview, just recently when they launched their WordPress product. As I said then, Pantheon is a very compelling product.Seeing this raise another…

Tips on providing efficient product support

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Brian Krogsgard
Steven Gliebe did a considerable amount of research when he realized he may be ready to hire support help for his theme shop, Church Themes. So, he asked others in the industry for advice. One of his primary takeaways was…

WooThemes is investigating alleged website vulnerabilities

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Brian Krogsgard
Some WooThemes customers are alleging that their credit cards suffered from fraudulent charges after purchasing items from WooThemes’ website. The point of vulnerability is unknown at this time. The number of affected customers is unknown. The following is what we know:…

Why unlimited or lifetime product plans are sometimes good

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Brian Krogsgard
Syed Balkhi talks about product life cycles, churn, and marketing in his post about the psychology of unlimited or lifetime product pricing. At one point or another, you’ve probably wondered should I implement unlimited in my business? Is unlimited really…

The dangers of pricing in WordPress business models

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Brian Krogsgard
Tom McFarlin warns against the unsustainable practice of WordPress theme and plugin providers selling lifetime support. But although the amount of money that the business is making increases over a short time, there’s not a solid amount of cash flow.…

BackupBuddy Gold and unlimited updates

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Travis Northcutt
This week, the iThemes launched "BackupBuddy Gold" - a new pricing tier for their BackupBuddy plugin. They already had a $150 tier, which included a license to use the plugin on unlimited sites, as well as support and updates for one year.…

The power of WordPress.org on freemium products

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Brian Krogsgard
There's a ton of discussion going on around the WordPress.org theme review incentive program right now. The incentive program was structured around a concept of rewarding reviewers for their work by allowing them to choose which themes get featured on the WordPress…

From ThemeForest to Array, the story of a theme business

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Brian Krogsgard
Mike McAlister has been an active member of the commercial WordPress theme space since 2009. He started by selling themes on ThemeForest. He transitioned to the Okay Themes brand in December of 2011. And at the end of March of this year, Mike…

Tips for a better eCommerce website

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Brian Krogsgard
I've seen it many times. A business owner goes to a consultant, and they want an eCommerce offering for their products. They may even have some functionality in mind that they'll need. But have they considered the things that will…

Lessons learned from the Obox affiliate program

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Brian Krogsgard
Obox has run their affiliate program since 2009, but made it invite-only last week. It was not an easy decision for them, since there were some months that their affiliates accounted for more than 30% of all revenue. That said, after investigating…
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