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Five takes on helpful plugin stats and insights

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Dan Knauss
Good ideas for the future of data disclosed to plugin authors using the wordpress.org repository:

1) Identify surges of unhappy users reacting to a bad release — and the opposite, happier outcome.

2) Use pageview analytics to estimate total potential user interest and conversion rates.

3) Assess a plugin's performance with the .org search algorithm, the quality of releases, and plugin incompatibility as well as PHP compatibility issues.

4) Collect significant user behavior data anonymously without phoning home.

5) Just reveal all the raw data with privacy options for individual authors — no interpretive analysis on wordpress.org.

BONUS: Let's take this discussion somewhere else!
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Latest articles

Over, Under, Around, and Through

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Dan Knauss
This week Alex Denning (Ellipsis) draws on Iain Poulson's historical, high-level plugin data at WP Trends to offer some thoughtful, somewhat contrary, but practical and grounded perspectives on the value of Active Install Data. At the WP Watercooler and elsewhere, a realization seems to be setting in that the data is not open source and not the property of the WordPress community. Like last week's episode of Post Status Draft with Katie Keith of Barn2 Plugins, Till KrĂĽss (Object Cache Pro, Relay) offers a lot of lessons this week about less travelled paths to success in the plugin business even as a very small company or company of one. Performance, testing, and support are key, interrelated parts of Till's success and probably the most important ones to borrow in your own life and work if they resonate.

Trust Issues

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Dan Knauss
Cory Miller asks, "What can we do to better support our plugin developers and product owners?" Katie Keith offers some clues with the story of her WordPress/WooCommerce agency and product shop, Barn2 Plugins. Dan Knauss and Nyasha Green talk about microaggressions, the Active Install Growth Data story, and US federal legislation aimed at Open Source Security. In an increasingly "demon-haunted world," how can we know who is doing what with the hardware and software tools we use? Ben Gabler, CEO and Founder of Rocket.net, is in our Member Spotlight.

Active Install Charts Removed from Plugin Repo

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Dan Knauss
In reaction to as-yet-unpublicized details about the abuse of active install data in the WordPress.org plugin repository, the charts displaying that data have been removed from plugin pages in a move expected to be temporary. Important (and some familiar) questions are emerging as this story unfolds: how to balance the values of openness, security, and privacy as well as cooperation and competition at WordPress.org — still the central hub for WordPress plugin businesses.

Is this a WordPress Acquisition?

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Dan Knauss
DigitalOcean's acquisition of Cloudways is an investment in the WordPress ecosystem with an emphasis on "digital agencies, eCommerce sites, bloggers, freelance developers and builders hosting on WordPress."

Languages of Contribution and Creation

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Dan Knauss
The Creator Economy owes a lot to WordPress, but that doesn't mean WordPress is valued or even understood by Creators as an open source project and community. Are the stories we tell and the words we use compelling to newcomers and the younger generations we need to succeed us? Is the story and language that got WordPress where it is adequate to take it where it wants to go?

New Voices

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Dan Knauss
WordPress needs more and better conversations. Respect, cooperation, and appreciation for each others’ roles even across differences and real disagreements — is it possible?

DesktopServer Shutting Down After 12 Years

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Cory Miller
It's sad to hear that ServerPress is closing its doors and DesktopServer has reached its end. Marc Benzakein and Gregg Franklin were active WordPress community members for years and I appreciated their work. Shared in an email to their customers:…

Market Size and Market Shares: Thinking Bigger About the WordPress Economy

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Dan Knauss
$635.5 billion…That’s "billion," with a “B.” Let's look at the size of the universe inhabited by our market of markets of cathedrals and bazaars: the WordPress ecosystem. How should we think about WordPress's market share or, maybe more accurately, its shares? Are we selling them short and dampening growth?

It’s Hard to COPE Without a WordPress Lite

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Dan Knauss
It's still far from simple to do well — let alone do better — what was first possible in the Web 1.0 era, even before WordPress was born. Thoughts on "WordPress Lite" and "Create Once, Publish Everywhere."
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