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How to become a founder

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Joost de Valk
BusinessTwo Worlds of WordPress
I became a founder when I started Yoast. However, I did not feel like a founder until I left Yoast. If you work in the company you founded, then your job is the role you have. I was CEO and,…
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The startup trick doesn’t exist

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Marieke van de Rakt
BusinessTwo Worlds of WordPress
It only happens once in a blue moon: You’ll tweak one single thing in your messaging, your check-out, or your email list and that change is the trick. It changes everything, skyrocketing your sales indefinitely.  A lot of startups spend…

Why raise capital?

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Marieke van de Rakt
BusinessTwo Worlds of WordPress
In her weekly column, the first of 2024, Marieke speaks about getting investment, or not! Selling part of your company to investors can spur rapid growth, but it means losing some ownership. If you take investment, choose investors who offer more than money, like valuable advice and market expertise!

Business Roundup Week Ending December 15

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Nathan Ingram
BusinessWordPress News
Smart Strategies to Demonstrate the Value of Accessibility to Clients Start with educating your clients about the value of making their site accessible. Yes, it's the law in many places -- but that's not the main reason to make a…
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