This week Alex Denning (Ellipsis) draws on Iain Poulson‘s historical, high-level plugin data at WP Trends to offer some thoughtful, somewhat contrary, but practical and grounded perspectives on the value of Active Install Data. At the WP Watercooler and elsewhere, a realization seems to be setting in that the data is not open source and not the property of the WordPress community. Like last week’s episode of Post Status Draft with Katie Keith of Barn2 Plugins, Till Krüss (Object Cache Pro, Relay) offers a lot of lessons this week about less travelled paths to success in the plugin business even as a very small company or company of one. Performance, testing, and support are key, interrelated parts of Till’s success and probably the most important ones to borrow in your own life and work if they resonate.
In 2019-20, only four plugins entered the space and broke into the upper tiers. These were Site Kit for Google, Facebook for WooCommerce, Creative Mail for WordPress and WooCommerce, and Google Ads and Marketing by Kliken. Has the WordPress.org repository become a closed shop, a tapped-out ecosystem where the winners have taken all? Here are some suggestions about how to break in or changes that could be proposed to open and diversify the repository. Until that happens, do growth charts matter?
2022 Web Almanac CMS findings • WP Cloud • Sponsored core contributor and sponsor data • WP Biz Dev • Female-Owned and Led WP Businesses • and more →
Vito Peleg, Atarim‘s cofounder and CEO, explains how he “cracked” the partnership problem to find alignment with other companies that can help them all accelerate their growth. Alex Denning on the launch of Ellipsis‘ Weather Report: “We’ve never had this insight before, and it is exciting and terrifying to bring this kind of ‘live’ view of the industry, to the industry.” The acquisition trend is still up, on average. Meet Post Status business member Penske Media Corporation — PMC.
Every week, Ellipsis’ Weather Report will show how much WordPress and WooCommerce search and advertiser activity has increased or dropped relative to the previous week. By watching these two trendlines, you can gauge whether your own search and sales trends are performing in line with the industry at large.
Debuting a new “Weather Report,” Ellipsis Marketing’s newsletter reports WordPress is down -10.4% — in something. Let’s find out what — and why it should matter for the WordPress ecosystem for years to come.
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