Business

The business of WordPress.

Postmatic begins rollout of commercial version at $9 per month

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Brian Krogsgard
Late last year I wrote about Postmatic, a plugin that aims to improve your WordPress email and commenting experience. The plugin allows for comment management directly from your email, as well as handles post and comment subscriptions for your blog. The…

How to decide what should be a paid add-on

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Brian Krogsgard
James Laws writes about what to consider when determining whether a new plugin feature should be a paid add-on or not. At NinjaForms, they balance a number of criteria, but in the end he says it comes to a gut…

A podcast series on web design

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Brian Krogsgard
Matt Medeiros is doing a series on web design, and the business of it. In the fourth part, he interviews Carson McComas in regard to managing a $50,000 project. Carson worked on the eCommerce site I shared a while back.…

A theme shop year in review

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Brian Krogsgard
Mike McAlister has shared an in-depth post recapping his first year as an independent theme shop, Array. Array sells themes on their website, but has also been on WordPress.com for a while. However, they also experimented with Creative Market. What…

Find WordPress themes for a business

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Brian Krogsgard
This is one of those articles that's just good to have for referencing friends, family, or under-budget leads to. Clay Teller gives a nice intro at WP Site Care to small business owners that need to get a website up…

Adii Pienaar is making a WordPress comeback with stake in Obox

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Brian Krogsgard
Adii Pienaar is making a WordPress comeback after over a year away from the community. The WooThemes co-founder has made a strategic investment into Obox, the team behind the newly launched Layers product. In return, he's received a 30% stake in the company to complement Receiptful, his new eCommerce product.

The big business of fashion blogging

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Brian Krogsgard
This is a bit offbeat for me, but I found a story shared by Longreads this weekend that I really enjoyed. It's about how Amber Venz created rewardStyle, a (now) huge player in fashion affiliate marketing. In three years the…

The most popular WordPress plugins

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Brian Krogsgard
WordPress plugin popularity has always been pretty tough to figure out. We only had download counts or independent, third party website scrapers to tell us anything. Now, WordPress.org itself has more data that's being tested and launched to give us real insight into the popularity of WordPress plugins.

The commoditized state of web design

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Brian Krogsgard
There has been a great deal of talk in general web design circles regarding what some call the commoditization of web design. I have many opinions on this, but they boil down to the part where I feel some agencies…

Selling a lifestyle and getting personal

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Brian Krogsgard
I'm always intrigued by how companies market themselves, both to clients and potential employers. Envato has put a good bit of effort into their marketing videos, and they are definitely selling a lifestyle -- both to sellers and employees. They recently…

Revenue per employee

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Brian Krogsgard
It's always fun to think about how much money others are making in the WordPress world. We want to know what business models are working, what business models aren't working, and generally get an idea how successful various commercial properties…

Starting a mastermind

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Brian Krogsgard
Today, I had my first meeting with my new (and first ever) mastermind group. Not heard of a mastermind? It's typically a small group of individuals connected by at least some common thread, where the group meets periodically to discuss…

Matt Mullenweg on profits and losses

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Brian Krogsgard
Matt Mullenweg has written a rare bit of in-depth insight to decision making at Automattic. The framework for his post is for balancing advice from advisors with the goals of the company, and how those things aren't always on the…

New journalism

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Brian Krogsgard
Bloggers and journalists are experimenting with new models of monetization and independent publishing. One of the pioneers of subscription-based independent blog-based journalism just called it quits, but we should still laud his pioneering effort, not call blogging dead (again).
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