Business

The business of WordPress.

Find WordPress themes for a business

Photo of author
Brian Krogsgard
This is one of those articles that's just good to have for referencing friends, family, or under-budget leads to. Clay Teller gives a nice intro at WP Site Care to small business owners that need to get a website up…

Adii Pienaar is making a WordPress comeback with stake in Obox

Photo of author
Brian Krogsgard
Adii Pienaar is making a WordPress comeback after over a year away from the community. The WooThemes co-founder has made a strategic investment into Obox, the team behind the newly launched Layers product. In return, he's received a 30% stake in the company to complement Receiptful, his new eCommerce product.

The big business of fashion blogging

Photo of author
Brian Krogsgard
This is a bit offbeat for me, but I found a story shared by Longreads this weekend that I really enjoyed. It's about how Amber Venz created rewardStyle, a (now) huge player in fashion affiliate marketing. In three years the…

The most popular WordPress plugins

Photo of author
Brian Krogsgard
WordPress plugin popularity has always been pretty tough to figure out. We only had download counts or independent, third party website scrapers to tell us anything. Now, WordPress.org itself has more data that's being tested and launched to give us real insight into the popularity of WordPress plugins.

The commoditized state of web design

Photo of author
Brian Krogsgard
There has been a great deal of talk in general web design circles regarding what some call the commoditization of web design. I have many opinions on this, but they boil down to the part where I feel some agencies…

Selling a lifestyle and getting personal

Photo of author
Brian Krogsgard
I'm always intrigued by how companies market themselves, both to clients and potential employers. Envato has put a good bit of effort into their marketing videos, and they are definitely selling a lifestyle -- both to sellers and employees. They recently…

Revenue per employee

Photo of author
Brian Krogsgard
It's always fun to think about how much money others are making in the WordPress world. We want to know what business models are working, what business models aren't working, and generally get an idea how successful various commercial properties…

Starting a mastermind

Photo of author
Brian Krogsgard
Today, I had my first meeting with my new (and first ever) mastermind group. Not heard of a mastermind? It's typically a small group of individuals connected by at least some common thread, where the group meets periodically to discuss…

Matt Mullenweg on profits and losses

Photo of author
Brian Krogsgard
Matt Mullenweg has written a rare bit of in-depth insight to decision making at Automattic. The framework for his post is for balancing advice from advisors with the goals of the company, and how those things aren't always on the…

New journalism

Photo of author
Brian Krogsgard
Bloggers and journalists are experimenting with new models of monetization and independent publishing. One of the pioneers of subscription-based independent blog-based journalism just called it quits, but we should still laud his pioneering effort, not call blogging dead (again).

WooCommerce is going after photography

Photo of author
Brian Krogsgard
WooThemes announced a new product today, aimed at selling photography with WooCommerce. This is a good first step, and I'm excited to see an eCommerce product target the photography super-niche. That said, there is a ton of room in this market, and WordPress isn't really solving photographers' problems yet.

Another Sucuri “responsible disclosure” postmortem

Photo of author
Brian Krogsgard
James Giroux manages operations at PageLines. Last week, they were notified of a vulnerability by Sucuri, and he went through the rigmarole most of us are familiar with of juggling responsible disclosure and implementing a fix. James did a postmortem on…

Anyone can change

Photo of author
Brian Krogsgard
Update: Change is hard. I wrote this 20 months ago, but after seeing some of the responses on social media to my article on GoDaddy acquiring ManageWP, I was surprised that GoDaddy's changes as a company haven't been more widely recognized.…

I ripped off PressNomics

Photo of author
Brian Krogsgard
Fresh and rested after PressNomics, today I'm reflecting on the WordPress business event that's made such a name for itself. After finally making it myself, on its third iteration, I can tell you that I now know what all the fuss is about. Here are just a few of my takeaways.
A2 Hosting
Omnisend
WordPress.com