Joost de Valk

Another good episode of How I…

Brian Krogsgard

October 11, 2016

Another good episode of How I Built It, with Joe Casabona, is out. This week he interviews Joost de Valk about growing Yoast and how it has changed from a products company to a products and services company, with a big…

Joost de Valk was interviewed on…

Brian Krogsgard

July 20, 2016

Joost de Valk was interviewed on the Marketing Nerds podcast, talking about SEO (shocker!) and WordPress plugins. The podcast is only 30 minutes long, so it's a quick investment. I rarely get to hear Joost on any podcast, so I…

Yoast Google Analytics plugin acquired by Awesome Motive

Brian Krogsgard

April 15, 2016

AwesomeMotive -- the company lead by Syed Balkhi -- has acquired Yoast's Google Analytics plugin, which boasts over one million active installs of the free plugin, plus a commercial version that was generating revenue that was at least low six…

Coordinated plugin updates to address security vulnerability in many popular WordPress plugins

Brian Krogsgard

April 20, 2015

PlanetSecurity

A coordinated plugin update occurred this morning between many popular WordPress plugins to address a common security vulnerability that allows for XSS cross-site scripting attacks.

Yoast Google Analytics plugin introduces stats dashboards, with lessons learned along the way

Brian Krogsgard

January 8, 2015

BusinessPlanet

Yoast updated their popular Google Analytics plugin in December to include new stats dashboards that pull in Google Analytics data to your site. The stats are pretty fancy and give a nice quick glance at your stats without leaving your WordPress dashboard. They've learned some lessons about building a plugin feature at scale along the way too.

Week in review: theme shops, hub and spoke, you can’t afford me, and much more

Brian Krogsgard

August 11, 2014

PlanetSecurity

Welcome to the seventh “Week in Review” on Post Status, where I hope to offer up some of the things you may have missed in the last week or so. A whole bunch of good stuff to read from the last…

Where to learn WordPress development

Brian Krogsgard

March 10, 2014

WordPress News

I had the pleasure of being a guest on WPwatercooler today, where we talked about where to go to learn WordPress. I thought I'd share more in a post here. How I learned My perspective as a learner is centered…

Yoast introduces commercial version of WordPress SEO

Brian Krogsgard

September 11, 2013

WordPress News

Joost de Valk announced on the Yoast blog yesterday that they're pre-releasing a commercial version of the highly popular WordPress SEO plugin. The plugin will come with additional features with the full release, but for now it's an option for…

WP Engine acquires WP Daily archives, launches Torque

Brian Krogsgard

July 27, 2013

WordPress CommunityWordPress News

WP Engine has been working on Torque for a number of months. Their tagline for it, as it turns out, is "The WordPress News Core." Beyond that, they don't particularly say on the site how they plan to frame the…

On WordPress news sites

Brian Krogsgard

June 13, 2013

BusinessWordPress News

There has been a bit of talk about WordPress news sites recently. WPMU has done a pretty good summary of the recent DradCast podcast episode hosted by WP Tavern's Jeff Chandler. It tells the story of Jeff's journey running the…

Joost de Valk releases local SEO plugin

Brian Krogsgard

March 14, 2013

WordPress News

Joost de Valk has released a local SEO extension for his WordPress SEO plugin. This marks the second commercial extension for WordPress SEO, after the Video one released recently.

Supporting older versions of WordPress in plugins

Brian Krogsgard

March 8, 2013

WordPress News

There's been some interesting discussion recently about supporting old versions of WordPress in plugins. Joost de Valk explains here why he does not support more than one version behind the latest in his plugins.