Marketing

Make It Go Viral

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Michelle Frechette
It's the ultimate marketing goal: something you create "goes viral." As marketers, we watch things gain popularity quickly- seemingly overnight - and dream of anything we do having that same level of success.

Digital Marketing as the “Edge” in Recession

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Cory Miller
I asked How Is “Recession” Talk Affecting Your Clients? in our Agency Owners channel because I was curious what those on the frontlines working with clients are hearing and seeing. Hendrik Luehrsen said “clients are actively pushing the envelope to…

Nice weather they’re having

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Dan Knauss
Apparently unaffected by downward trends elsewhere, GoDaddy Inc. (NYSE: GDDY) posted some bullish numbers for their second quarter with revenue up 9% year-over-year, and net Income up 93% year-over-year. See the presentation slides and other prepared remarks from CEO Aman…

Omnichannel or Multichannel?

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Dan Knauss
Here's a detailed post from Bradley Taylor for GoDaddy's WooCommerce Wednesdays — all about multichannel selling. I was curious to see why that's being billed as the future of e-commerce. I've read more about "omnichannel" as the buzzword of the…

Putting it together, together

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Dan Knauss
Today Cory took the lead on the Post Status newsletter release and joined Dan in co-authoring the introduction to it, which we usually share here. Some thoughts on newsletter integration, Newsletter Glue, Newspack, and the challenges facing plugin owners at WordPress.org in trying to determine the true size of their potential customer base.

WordPress VIP + SalesForce Marketing Cloud

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Cory Miller
According to Elisa Brown at WordPress VIP, they’ve just announced a partnership and integration with SalesForce Marketing Cloud. It’s the only one of its kind and makes activating your content in WordPress to build email campaigns easier. Yes!

The Decline of Speed Booster Pack

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Barış Ünver
WordPress success stories are great, but this time, you’re going to read about a failure. It’s about the Speed Booster Pack plugin and the depressing, constant decline of its active installs.
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