Rebecca Gill announced the Web Savvy…
Brian Krogsgard
Rebecca Gill announced the Web Savvy Marketing Genesis theme business has been sold to 9Seeds.
WP Forms has acquired the WP…
Brian Krogsgard
WP Forms has acquired the WP Mail SMTP plugin -- which has 600,000+ active installs -- in order to bolster their mail sending reliability, without having to recommend tools they don't control. Awesome Motive (the team that makes WP Forms)…
Rainmaker goes service only, sells partial stake to Nimble Worldwide
Brian Krogsgard
Rainmaker launched in April of 2014, and now it's moving from a SaaS product model to a service-only model, which includes a partial buyout to a new stakeholder -- Nimble Worldwide. I was excited about the launch of the hosted…
MailChimp is offering their marketing automation…
Brian Krogsgard
MailChimp is offering their marketing automation features for free for all MailChimp users. Besides using this to build an email list, you can accomplish tasks such as following up on purchases, sending order notifications, and recovering abandoned carts. It's amazing…
J.R. Farr, CEO and Founder of…
Brian Krogsgard
J.R. Farr, CEO and Founder of MOJO Marketplace writes about how MOJO went about "reimagining" their marketplace, which boasts 5 million+ users. I particularly enjoyed a tip about not getting trapped by a drive for perfection: Believe it or not,…
The WordPress Marketing group is looking…
Brian Krogsgard
The WordPress Marketing group is looking at doing promotional videos for WordPress, including testimonials and event footage from WordCamps and meetups. The goal would be to make a marketing video for use on the WordCamp US site, other WordPress.org entities,…
Michael Steele has shared a handy…
Brian Krogsgard
Michael Steele has shared a handy sample spreadsheet and schedule for an automated email marketing promotion for eCommerce stores.
The theme directory disconnect
Brian Krogsgard
In many ways, the WordPress theme directory is an invaluable resource -- for theme developers to have access to put their work out there in the wild for a huge audience, and for users to have a relatively safe way…
WordPress.com digital only ad campaign sign of things to come
Brian Krogsgard
Automattic created a digital only advertisement geared toward the Super Bowl. When it was discovered, some folks thought it may air nationally, either during or around the game. I confirmed with Mark Armstrong of Automattic that it's actually a digital…
StudioPress relaunched, going all in on a hosted product
Brian Krogsgard
StudioPress has a brand new look, and is now marketing itself primarily as StudioPress Sites. At a foundational level, StudioPress Sites feels like a mashup of other products under the parent company umbrella, backed by the powerful StudioPress brand. In…
Shaping a vision of success
Jenny Beaumont
With the next edition of WordCamp Europe on the horizon, Jenny Beaumont finds herself thinking about event growth past and present, and about what success might look like for all of us in this new year.
New WordPress.org homepage is “unstuck”
Brian Krogsgard
The new homepage for WordPress.org is live. It's a working prototype, and I like the way Matt put it on his blog: "What’s on the page today actually isn’t that important, even though it’s better in many ways, the key…
After a private beta period, the…
Brian Krogsgard
After a private beta period, the Cookbook plugin is now available for everyone. It's a commercial recipe plugin by WP Site Care and Feast, and it looks really nice. It's also a good case study in single product marketing design…
The ROI of WordCamp sponsorship
Brian Krogsgard
Tony Perez guest posted on WP Tavern about the ROI of WordCamp sponsorships. He provides great insight into the thinking behind sponsoring events, which is highly valuable for WordCamp organizers, business owners, and the broader WordPress community as well. Even as event…
Pantheon removed from WCUS sponsorship: what you should know
Brian Krogsgard
Pantheon was removed from WordCamp US sponsorship the night before the event started. It was the result of a series of disagreements and discussions that led to a fairly drastic result. The price to sponsor WCUS was $100,000 for Pantheon. Additionally,…
Regional WordCamps, WCUS 2017, and design kits
Brian Krogsgard
There's a good bit of WordCamp news worth covering right now. WordCamp US in Nashville First off, WordCamp US 2017 and 2018 will be held in Nashville, Tennessee. Nashville is less than a three hour drive from me, because I…
