Marketing

The responsibility of a plugin provider

Brian Krogsgard

March 26, 2016

The economics of WordPress are tricky. There have been many free plugins that have gained popularity, with demanding users requesting free support, and the plugin author eventually just lets it all go. It's completely understandable. We shouldn't expect something for…

GoDaddy targets Digital Ocean with new cloud infrastructure

Brian Krogsgard

March 21, 2016

Business

GoDaddy is targeting products by companies like Digital Ocean and Amazon with their new by-the-hour Cloud Services and Apps project. The pricing is pretty much a direct mirror of Digital Ocean's right now (starts at $5 per month), and they…

WordPress Hosting — Draft podcast

Brian Krogsgard

March 18, 2016

DraftHosting

In this episode, Joe and Brian talk all about WordPress hosting, including the different types of hosting that are available, our technical preferences, and some of the non-technical issues that surround hosting in the WordPress world.

Jetpack is testing direct email marketing for Automattic products

Brian Krogsgard

March 11, 2016

Automattic is testing email marketing to WordPress.com users who have accounts linked to Jetpack, in order to market Automattic products like VaultPress and Akismet. It's the first time I've seen them make use of the WordPress.com <-> Jetpack connection; previously the…

Rainmaker Digital passes $12 million in revenue, 60+ employees

Brian Krogsgard

February 24, 2016

Business

Rainmaker Digital is the newish name of the formerly known Copyblogger Media. Brian Clark recently did an interview with Andrew Warner of Mixergy, where he discussed the state of the business, where things are going, and what to expect. It was…

WordPress at Scale

Brian Krogsgard

February 4, 2016

Hosting

The team at Pantheon has made a nice resource that doubles as smart marketing for a developer focused hosting product. WordPress at Scale is a website that aims to educate and provide resources to developers wishing to, well, scale WordPress.…

Themezilla acquired by Pixel Union

Brian Krogsgard

February 4, 2016

BusinessDesign

Pixel Union was originally a theme marketplace for Tumblr, that expanded to BigCommerce, Shopify, and WordPress. The founder of Pixel Union is Andrew Wilkinson, who also started Meta Lab and publishes Designer News. Meta Lab is well known for being the…

One year of the Post Status Club

Brian Krogsgard

January 22, 2016

Business

I'd like to share some details with you about the first full year of the Post Status Club. I like transparency, so I figured I'd lay out exactly what happened over the year, what went well, what didn't, and how…

Easy Content Types sold for $15,000

Brian Krogsgard

January 12, 2016

Business

I reported in mid-December that Easy Content Types -- one of Pippin Williamson's oldest commercial plugins -- was for sale. He has now announced that he sold the plugin to the owners of CodeInWP. The sale amount was $15,000 for…

WP Reasons is the first production…

December 17, 2015

WP Reasons is the first production of the new Make WordPress Marketing blog, and it's a flyer with reasons to use WordPress. I like.

Envato getting into video app space

Brian Krogsgard

December 17, 2015

Business

In a bit of a surprise move, Envato is getting into the video mobile app space. With a clever video app that nicely highlights their VideoHive market, the new Envato Video app allows people to create simple marketing videos, straight…

Product design is very different from…

December 15, 2015

Design

Product design is very different from marketing design.

Marketing added to Make WordPress network

Brian Krogsgard

December 15, 2015

A Marketing subsite has been added to the Make WordPress network. Sara Rosso -- the Director of Marketing at Automattic -- made the call for the new channel, and will be one of the moderators. She cited the WordPress Security whitepaper (created…