Plugins

Five takes on helpful plugin stats and insights

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Dan Knauss
Good ideas for the future of data disclosed to plugin authors using the wordpress.org repository:

1) Identify surges of unhappy users reacting to a bad release — and the opposite, happier outcome.

2) Use pageview analytics to estimate total potential user interest and conversion rates.

3) Assess a plugin's performance with the .org search algorithm, the quality of releases, and plugin incompatibility as well as PHP compatibility issues.

4) Collect significant user behavior data anonymously without phoning home.

5) Just reveal all the raw data with privacy options for individual authors — no interpretive analysis on wordpress.org.

BONUS: Let's take this discussion somewhere else!

Over, Under, Around, and Through

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Dan Knauss
This week Alex Denning (Ellipsis) draws on Iain Poulson's historical, high-level plugin data at WP Trends to offer some thoughtful, somewhat contrary, but practical and grounded perspectives on the value of Active Install Data. At the WP Watercooler and elsewhere, a realization seems to be setting in that the data is not open source and not the property of the WordPress community. Like last week's episode of Post Status Draft with Katie Keith of Barn2 Plugins, Till Krüss (Object Cache Pro, Relay) offers a lot of lessons this week about less travelled paths to success in the plugin business even as a very small company or company of one. Performance, testing, and support are key, interrelated parts of Till's success and probably the most important ones to borrow in your own life and work if they resonate.

Why the WordPress.org growth charts might not matter

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Dan Knauss
In 2019-20, only four plugins entered the space and broke into the upper tiers. These were Site Kit for Google, Facebook for WooCommerce, Creative Mail for WordPress and WooCommerce, and Google Ads and Marketing by Kliken. Has the WordPress.org repository become a closed shop, a tapped-out ecosystem where the winners have taken all? Here are some suggestions about how to break in or changes that could be proposed to open and diversify the repository. Until that happens, do growth charts matter?

Two Key Questions We Need To Answer

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Cory Miller
What are the best things the WordPress community can do to better support plugin developers and founders? Recent discussions around the Active Install data being removed from WordPress.org forces us to respond to this question if we believe a healthy third-party plugin market is essential to WordPress, as I do.

Trust Issues

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Dan Knauss
Cory Miller asks, "What can we do to better support our plugin developers and product owners?" Katie Keith offers some clues with the story of her WordPress/WooCommerce agency and product shop, Barn2 Plugins. Dan Knauss and Nyasha Green talk about microaggressions, the Active Install Growth Data story, and US federal legislation aimed at Open Source Security. In an increasingly "demon-haunted world," how can we know who is doing what with the hardware and software tools we use? Ben Gabler, CEO and Founder of Rocket.net, is in our Member Spotlight.

Post Status Excerpt (No. 70) — Trust and Distrust: Microaggressions, Active Install Growth Data for Plugins, and Open Source Security

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Dan Knauss
In this episode of Post Status Excerpt, Dan and Ny take on three issues in the WordPress community that can threaten or impair trust while also revealing how foundational trust and healthy communication are: 1) racism and microaggressions, 2) the sudden removal and uncertain fate of the active install growth chart in the WordPress.org plugin repository, and 3) open source and security. Briefly discussed: emerging US federal policy that aims to secure open-source software. Zero-trust architecture might work well for networked machines, but human relationships and communities need trust.

Active Install Charts Removed from Plugin Repo

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Dan Knauss
In reaction to as-yet-unpublicized details about the abuse of active install data in the WordPress.org plugin repository, the charts displaying that data have been removed from plugin pages in a move expected to be temporary. Important (and some familiar) questions are emerging as this story unfolds: how to balance the values of openness, security, and privacy as well as cooperation and competition at WordPress.org — still the central hub for WordPress plugin businesses.
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