A Visit from the Good Idea Fairy
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A Visit from the Good Idea Fairy

Building, Supporting, and Selling a Winning Product — With or Without WordPress.org • Are Active Install Counts Relevant to Your Business’s Success? (Even if they are accurate? And they haven’t been.) • Let’s Fix What’s Broken (The Plugin Repo) Not What Isn’t (The Freemium Model) • Follow Leaders, Adopt Standards • Tools and expertise from rtCamp • Some great and “doable” ideas for the future of plugin business metrics on the .org repo. Could some of them help put an end to intrusive and manipulative dark patterns in the WordPress Admin dashboard and notifications?

Post Status Excerpt (No. 71) — Building, Supporting, and Selling a Winning Product — With or Without WordPress.org
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Post Status Excerpt (No. 71) — Building, Supporting, and Selling a Winning Product — With or Without WordPress.org

This week I sat down again with Eric Karkovack to talk about the WordPress stories and topics that are on the top of our minds. Independently, we made nearly the same selections. There’s a single throughline in this episode — what works, what doesn’t, and what will take WordPress businesses forward in the product, agency, and hosting spaces.

Over, Under, Around, and Through
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Over, Under, Around, and Through

This week Alex Denning (Ellipsis) draws on Iain Poulson‘s historical, high-level plugin data at WP Trends to offer some thoughtful, somewhat contrary, but practical and grounded perspectives on the value of Active Install Data. At the WP Watercooler and elsewhere, a realization seems to be setting in that the data is not open source and not the property of the WordPress community. Like last week’s episode of Post Status Draft with Katie Keith of Barn2 Plugins, Till Krüss (Object Cache Pro, Relay) offers a lot of lessons this week about less travelled paths to success in the plugin business even as a very small company or company of one. Performance, testing, and support are key, interrelated parts of Till’s success and probably the most important ones to borrow in your own life and work if they resonate.

Why the WordPress.org growth charts might not matter
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Why the WordPress.org growth charts might not matter

In 2019-20, only four plugins entered the space and broke into the upper tiers. These were Site Kit for Google, Facebook for WooCommerce, Creative Mail for WordPress and WooCommerce, and Google Ads and Marketing by Kliken. Has the WordPress.org repository become a closed shop, a tapped-out ecosystem where the winners have taken all? Here are some suggestions about how to break in or changes that could be proposed to open and diversify the repository. Until that happens, do growth charts matter?

Business Roundup for the Week of September 19, 2022
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Business Roundup for the Week of September 19, 2022

Vito Peleg, Atarim‘s cofounder and CEO, explains how he “cracked” the partnership problem to find alignment with other companies that can help them all accelerate their growth. Alex Denning on the launch of EllipsisWeather Report: “We’ve never had this insight before, and it is exciting and terrifying to bring this kind of ‘live’ view of the industry, to the industry.” The acquisition trend is still up, on average. Meet Post Status business member Penske Media CorporationPMC.

If you have a product or…

If you have a product or service company and are thinking about promoting a Black Friday deal, Alex Denning has some good advice and offers some suggestions.: Alex suggests focusing “on putting together a great sale package, rather than a headline discount.” It’s best to communicate your sale clearly and early to take advantage of…

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