Marketing

The team at Ellipsis Marketing explains…

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Dan Knauss

The team at Ellipsis Marketing explains why user personas are so beneficial, how the Ellipsis team used them, and what they learned along the way. 👱

The most discussed story of the…

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Dan Knauss

The most discussed story of the past week is Wix's marketing campaign against WordPress. If you have been on Twitter or Post Status Slack, you probably know many of the details by now. Wix appears to have selected several "high…

Bridget Willard has published a book…

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Dan Knauss

Bridget Willard has published a book — How To Market Your Plugin. It gives developers a framework for marketing their WordPress plugins, with input from Chris Badgett, Anil Gupta, Devin Walker, Marc Benezekein, Adrian Tobey, and Veto Peleg. 📕

Alex Denning took a deep dive…

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Dan Knauss
Alex Denning took a deep dive into the advertising campaigns of some WordPress businesses, inspired in part by recent events involving Elementor and Bluehost. Alex looks at the different ads WordPress businesses are running and considers why they might be…

A good, free theme is hard…

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Dan Knauss
A good, free theme is hard to find Post Status' Slack space sprouted some conversations this past week worth noting in our #club channel. One, in particular, started about the WordPress.org recommended hosting page and led into this observation about…

Infosec of State Among the alarming…

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Dan Knauss

Infosec of State Among the alarming events still unfolding in the United States, there have been two political and security-related stories touching WordPress. First, there was the notice Monday afternoon of President Donald Trump’s biography on the State Department website…

Hashim Warren, Senior Product Marketing Manager…

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Dan Knauss

Hashim Warren, Senior Product Marketing Manager at Gatsby, thinks SEO will drive serverless website adoption in 2021: "Marketers will discover that you have two options: pay a lot monthly and spend a lot of time speeding up your WordPress or…

Gatsby recently chose headless WordPress for…

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Dan Knauss
Gatsby recently chose headless WordPress for its blog. Senior Product Marketing Manager Hashim Warren explains why: "WordPress enables us to have unlimited users (without paying a subscription per seat). WordPress also comes with powerful role-based permissions and has free plugins…
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