The ecosystem of businesses that have been built around WordPress is huge, but shallow. Few companies are both large (relatively speaking) and central to a broad WordPress community. With 60+ employees, some of which are very well-known WordPress developers, 10up has quickly become a central figure in the WordPress world.
Big WordPress companies with significant community influence
Until recently, Automattic has always been the primary example cited as a mature company in the WordPress space. But it’s hardly the only company using WordPress as a primary tool. Envato is similarly sized (just over 200 employees, and 50+ more this year), but Envato’s business spans well beyond WordPress themes and plugins on ThemeForest and CodeCanyon.
A 60+ person team doing web consulting is not particularly unique either. There are loads of more traditional design agencies, ad agencies, and regional web firms that do a good bit of their business using WordPress. But there aren’t very many companies in general, much less the size of 10up, that are so engrossed within the WordPress community.
Yet, as WordPress gains more and more traction as the CMS of choice for the web services and consulting industry, there are now WordPress focused service agencies that are growing quite rapidly. 10up leads this pack, despite being quite a young company; they just celebrated their 3 year anniversary.
Meet John Eckman, 10up CEO
10up Founder Jake Goldman has just announced that they’ve hired a CEO, John Eckman. The hire is representative of a new era for 10up, a company often analyzed by other agencies and professionals in the WordPress ecosystem.
I was fortunate to be able to interview Jake and John together to talk about the announcement, a number of other topics around running 10up, and the WordPress ecosystem in general.