Brian Krogsgard

A refreshed Post Status

new-ps
Post Status has been iterating quite a bit over the last six months since it launched.

However, not everyone noticed.

I’m excited to launch a redesign that reflects the changing purpose that Post Status serves. It started as a link blog, where I wanted to have a lot of input from readers to submit posts. Over time, the site has evolved from that. I realized that readers really preferred when I filtered content for them. I also received a great deal of positive reinforcement when I wrote long form content. And I discovered that I often wanted to say more than I could given room I allowed myself with only the link format.

So, I’ve slowly been writing more original content. I’ve also been more stringent as to what submitted content I approve, and I tend to add commentary to the links I post. The new design reflects this change, and more.

The new design

The latest link posts are now visible on every page in the large sidebar. However, the main home page column will consist of long-form content. I think this lets me showcase long form content for longer periods, while still offering a consistent daily feed of links. Hopefully this will help deliver the right mix of consistent news and further insight when it is merited.

I nerded out pretty hard on the fonts. I subscribed to the new H&FJ Cloud Typography plan and I’m rocking out Gotham Rounded and Archer on this site.

I also went a bit flatter, and restructured quite a bit layout-wise. Be sure to check out the mobile view too. The long-form content and the linked posts are both available easily, right from the top. No sidebar dumping here.

I hope you like the new design. I hastened my launch schedule by a couple of weeks due to unforeseen circumstances, so I’ll be cleaning up bits and pieces over time. Your constructive feedback is welcome, of course.

Exclusive partnership

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iThemes releases Exchange, a WordPress eCommerce plugin

exchange

iThemes has just released Exchange on the WordPress plugin repository. They’ve been working for some time their new WordPress eCommerce plugin. They opened up a beta for some users about a month ago.

A few days ago, I checked it out for the first time. I was late on trying the beta, and I found the plugin to be pretty polished. Currently, it handles digital downloads and products, and they’re not yet ready to venture into selling physical goods. A few things stuck out to me based on my experience of the beta plugin:

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Known knowns, known unknowns, and unknown unknowns

rumsfeld-unknown-unknowns

There are known knowns; there are things we know that we know.
There are known unknowns; that is to say, there are things that we now know we don’t know.
But there are also unknown unknowns – there are things we do not know we don’t know.

I’d love to attribute this quote to someone else, but it was a statement made by former US Secretary of Defense, Donald Rumsfeld. He was referring to terrorism, and therefore I’m sure he wasn’t thinking about how applicable such a quote can be to those of us in the client services and products industry.

Through the customer’s eyes

This quote can be seen from at least two directions. We can apply it to ourselves, and think about how it affects us in our product or service offering. Or we can apply it to the customer’s point of view, and think about how putting this quote in context can affect their decision making process for choosing our product or service. I plan to talk about how this quote can relate to the customer’s point of view.

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