Business

The business of WordPress.

The power of WordPress.org on freemium products

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Brian Krogsgard
BusinessWordPress News
There's a ton of discussion going on around the WordPress.org theme review incentive program right now. The incentive program was structured around a concept of rewarding reviewers for their work by allowing them to choose which themes get featured on the WordPress…

From ThemeForest to Array, the story of a theme business

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Brian Krogsgard
BusinessDesign
Mike McAlister has been an active member of the commercial WordPress theme space since 2009. He started by selling themes on ThemeForest. He transitioned to the Okay Themes brand in December of 2011. And at the end of March of this year, Mike…

Tips for a better eCommerce website

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Brian Krogsgard
Business
I've seen it many times. A business owner goes to a consultant, and they want an eCommerce offering for their products. They may even have some functionality in mind that they'll need. But have they considered the things that will…

Lessons learned from the Obox affiliate program

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Brian Krogsgard
Business
Obox has run their affiliate program since 2009, but made it invite-only last week. It was not an easy decision for them, since there were some months that their affiliates accounted for more than 30% of all revenue. That said, after investigating…

Keys to building a successful remote workforce

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Brian Krogsgard
BusinessSecurity
Stack Overflow co-founder Jeff Atwood writes why companies are not hiring the best and the brightest employees. While the title says the article is about hiring, it's really about working. His points boil down to a promotion for distributed workforces.…

Devin Price is the new owner of DevPress

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Brian Krogsgard
Business
Devin Price is a developer from Austin, Texas and owner of WP Theming, an excellent WordPress blog. He also hosts his plugins and themes on WP Theming. Devin is the author of the popular Options Framework plugin, the Portfolio Post…

DevPress sold for $14,000 on Flippa

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Brian Krogsgard
BusinessDesign
Update: Devin Price is the new owner. DevPress has a storied four year history, and today it's been sold on Flippa for a mere $14,000. What started as a partnership between four well known WordPress community members was eventually reduced…

How to market your first WordPress product

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Brian Krogsgard
Business
Oli Dale has put together a nice post outlining methods he's found to be effective for marketing his WordPress themes and plugins. I wrote tips for marketing WordPress products last year, but my list was more focused on what I…

Tips for clients hiring a web consultant

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Brian Krogsgard
Business
Chris Lema has dropped some excellent tips for clients looking to hire a web developer / consultant. My favorite part was his description of why clients should know their budget: Sure, low prices exist, but in parts of town that…

Creative Market acquired by AutoDesk

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Brian Krogsgard
BusinessDesign
AutoDesk is an enormous company. Publicly traded on the Nasdaq, they have a market cap just under $12 Billion. You may have heard of AutoCAD, the thirty year old drafting software that's an absolute titan in a broad range of…

WordPress.com has opened applications for commercial themes

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Brian Krogsgard
BusinessDesign
Automattic has added a new page on WordPress.com inviting theme makers to submit their theme shops to the platform. Historically, Automattic has invited particular theme makers to be a part of the WordPress.com commercial theme program. I have heard from some…

The evolution of 10up

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Brian Krogsgard
BusinessDesign
The ecosystem of businesses that have been built around WordPress is huge, but shallow. Few companies are both large (relatively speaking) and central to a broad WordPress community. With 60+ employees, some of which are very well-known WordPress developers, 10up…

Everything I know about the news business

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Brian Krogsgard
BusinessWordPress News
I thoroughly enjoyed a recent Medium post by Sean Blanda, where he discusses the news business. I have a lot of interest in publishing and news, something WordPress is core to. Sean highlights a number of challenges for the news…

Quick tip: Freelance toolkit by Modern Tribe

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Brian Krogsgard
Business
I found the Freelance Toolkit landing page on Modern Tribe's website today thanks to a Tweet from Tom Willmot: https://twitter.com/tomwillmot/status/444143641569660928 It's apparently been around for a while, but this was the first time I've seen it. The toolkit is a…
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